{"product_id":"bitter-secrestat-vintage-advertising-poster-1851","title":"Bitter Sécrestat Vintage Advertising Poster, 1851","description":"\u003cp\u003e\u003cem\u003eBitter Sécrestat, Maison fondée en 1851, exiger la bouteille d’origine\u003c\/em\u003e is a French lithographic advertisement issued by Imp. Camis in 1898. Across a broad field of saturated red, the Sécrestat name is set in monumental black letters edged with white, while a single dark bottle rises at the right. The arrangement is remarkably economical: product, name and instruction are reduced to a handful of forceful elements, each legible at a glance and balanced across the poster’s horizontal format.\u003c\/p\u003e\n\n\u003cp\u003eThe advertisement belongs to a period in which the streets of French cities became increasingly animated by commercial lithography. Posters had to compete for attention at a distance, encouraging designers and printers to favour emphatic lettering, simplified forms and assertive colour. Here, the claim “Maison fondée en 1851” lends the brand an established pedigree, while “Exiger la bouteille d’origine” — “ask for the original bottle” — makes authenticity part of the sales message. The wording reflects the growing importance of recognisable packaging and consumer trust in late nineteenth-century advertising: the bottle is presented not merely as a container, but as proof that the buyer has obtained the genuine article.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is governed by the contrast between the expansive red ground and the compact black-and-white forms laid over it. “BITTER SÉCRESTAT” occupies the central and left portions of the design, its heavy characters given extra definition by pale outlines and slight interior shadows. These small tonal devices suggest volume without weakening the poster’s essentially flat, graphic character. Above, “MAISON FONDÉE EN 1851” appears at a more restrained scale, creating a clear hierarchy: history supports the message, but the brand name remains dominant.\u003c\/p\u003e\n\n\u003cp\u003eAt the right, the bottle introduces a vertical counterweight to the long lines of type. Its dark glass is articulated by narrow highlights and reflected tones, allowing it to stand apart from the background without elaborate modelling. The ornate label rewards closer attention, with fine script and small red-and-white details compressed into an area that reads from afar as a decorative emblem. This contrast between the plainly stated slogan and the intricacy of the label is central to the design: boldness secures attention, while detail suggests a distinctive, carefully identified product.\u003c\/p\u003e\n\n\u003cp\u003eAlong the lower edge, the instruction “EXIGER LA BOUTEILLE D’ORIGINE” stretches in bright lettering beneath the principal name. Its placement gives the poster a firm visual base and turns the final line into a direct command. Tucked discreetly into the lower right is the mark “IMP. CAMIS”, identifying the printer while leaving the commercial message uninterrupted.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters of this period occupied a productive space between information and spectacle. Their practical purpose demanded immediate communication, yet lithographic production also enabled vivid colour, crisp contours and increasingly ambitious visual identities. The Bitter Sécrestat advertisement demonstrates how little imagery was required when typography itself became pictorial: the enlarged name provides rhythm, weight and drama, while the bottle acts almost like an exclamation mark.\u003c\/p\u003e\n\n\u003cp\u003eWhat remains especially effective is the design’s disciplined directness. Rather than surround the beverage with convivial figures, serving suggestions or an elaborate setting, Imp. Camis concentrates attention on the signs of authenticity — the established date, the proprietary name, the decorated label and the original bottle. The result is both a concise sales notice and a striking document of late nineteenth-century graphic culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649198522759,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649198555527,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649198588295,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649198621063,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649198653831,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67649198686599,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67649198719367,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67649198752135,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67649198784903,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67649198817671,"sku":null,"price":121.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67649198850439,"sku":null,"price":288.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67649198883207,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67649198915975,"sku":null,"price":121.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67649198948743,"sku":null,"price":288.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67649198981511,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67649199014279,"sku":null,"price":148.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67649199047047,"sku":null,"price":394.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67649199079815,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67649199112583,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67649199145351,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67649199178119,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67649199210887,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67649199243655,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67649199276423,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67649199309191,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67649199341959,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67649199374727,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67649199407495,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67649199440263,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67649199473031,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67649199505799,"sku":null,"price":279.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67649199538567,"sku":null,"price":1469.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67649199571335,"sku":null,"price":1383.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":67649199604103,"sku":null,"price":356.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":67649199636871,"sku":null,"price":1767.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":67649199669639,"sku":null,"price":1661.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":67649199702407,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":67649199735175,"sku":null,"price":2688.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":67649199767943,"sku":null,"price":2496.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":67649199800711,"sku":null,"price":797.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":67649199833479,"sku":null,"price":3600.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":67649199866247,"sku":null,"price":3360.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_7b487795-5d3c-42fb-9052-5be059737cd3.jpg?v=1791383643","url":"https:\/\/uniquemaps.ca\/de\/products\/bitter-secrestat-vintage-advertising-poster-1851","provider":"The Unique Maps Co.","version":"1.0","type":"link"}