{"product_id":"contratto-vintage-drinks-poster-by-leonetto-cappiello-1922","title":"Contratto Vintage Drinks Poster by Leonetto Cappiello, 1922","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eContratto\u003c\/em\u003e, created in 1922, turns a beverage advertisement into an exuberant piece of visual theatre. Against a nearly unbroken black ground, a smiling woman raises an enormous, froth-crowned glass above her head. Her sweeping red scarf, orange-red bodice and broad, flower-strewn skirt seem to flare outwards with the force of the gesture. The palette is concentrated and emphatic: hot reds and oranges blaze against the darkness, while pale foam and golden liquid draw attention to the product at the composition’s summit.\u003c\/p\u003e\n\n\u003cp\u003eCappiello was among the defining figures of early twentieth-century poster design. Rather than relying on elaborate scenes or lengthy explanation, he developed advertisements around a single memorable character, object or gesture, isolated through bold contour and startling colour contrast. Such immediacy was particularly effective in the crowded urban spaces for which commercial posters were conceived. \u003cem\u003eContratto\u003c\/em\u003e belongs to the lively graphic culture of the 1920s, yet its economy remains remarkably modern: brand, figure and glass can be grasped almost instantaneously.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe raised glass governs the entire design. Enlarged beyond natural scale, it occupies the upper part of the poster like a trophy, its warm golden contents becoming progressively paler towards the overflowing foam. Soft, irregular edges give the froth a lightness that contrasts with the crisp, flat treatment of the woman’s clothing. Her arms create strong upward diagonals, directing the eye from the compact figure towards the bright vessel.\u003c\/p\u003e\n\n\u003cp\u003eMovement is carried through the costume. A vivid red scarf loops around the woman and streams away from her body, while the skirt spreads into a dark, bell-like form across the lower half of the composition. Golden floral motifs and fine linear accents enliven this broad area without weakening its silhouette. A glimpse of pale blue hair provides an unexpected cool note among the dominant reds, oranges and yellows. The woman’s curved smile and buoyant pose make the advertisement festive, but Cappiello avoids narrative clutter: there is no setting, furniture or surrounding crowd, only the essentials of celebration.\u003c\/p\u003e\n\n\u003cp\u003eAt the bottom, the name “CONTRATTO” appears in large, forceful lettering, anchoring the airborne energy above it. The typography is not treated as a caption tucked beneath an illustration; it forms the poster’s visual base. In the lower-right corner, the visible signature and abbreviated date, “Leonetto Cappiello 922”, identify the designer and year. Together, the monumental brand name and isolated figure establish a clear hierarchy designed to register at a distance.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s approach marked a shift away from the more densely decorative language associated with many late nineteenth-century advertisements. His posters frequently place an animated figure against a dark field, allowing colour and silhouette to do the work of recognition. In \u003cem\u003eContratto\u003c\/em\u003e, the woman does not merely hold the drink: her entire body becomes part of its upward surge, from the expanding skirt to the scarf and lifted arms. The product is thus bound to a mood of effervescence without the need for explanatory detail.\u003c\/p\u003e\n\n\u003cp\u003eThe result is both commercial design and a concise study in graphic rhythm. Strong diagonals, flat colour and a sharply legible silhouette give the poster its immediate impact, while the floral skirt, blue hair and softly described foam reward closer attention. It is an especially spirited example of Cappiello’s ability to condense a brand identity into one theatrical, unforgettable gesture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640710201735,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640710234503,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640710267271,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640710300039,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640710332807,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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