{"product_id":"french-alps-and-jura-ski-travel-poster-by-jean-raoul-chaurand-naurac-1930","title":"French Alps and Jura Ski Travel Poster by Jean-Raoul Chaurand-Naurac, 1930","description":"\u003cp\u003eJean-Raoul Chaurand-Naurac’s 1930 poster \u003cem\u003eStockez de la santé dans les 150 stations de sports de neige des Alpes et du Jura\u003c\/em\u003e turns a skiing holiday into an exhilarating prescription. A skier springs across the foreground with arms and poles flung wide, his dark silhouette suspended against layered snowfields and jagged peaks. Bright orange skis cut through the cooler blues, greys and mountain greens, supplying a sharp visual accent and intensifying the impression of speed.\u003c\/p\u003e\n\n\u003cp\u003eThe spirited headline, “Stockez de la Santé” — “Stock up on health” — belongs distinctly to the interwar enthusiasm for fresh air, physical vigour and modern outdoor leisure. By 1930, skiing was being promoted to an expanding travelling public not merely as a sport, but as a restorative escape from urban life. Chaurand-Naurac’s design advertises no single resort: instead, its lower inscription gathers together “150 stations de sports de neige” across the Alps and Jura, presenting France’s winter landscape as a vast field of possibility.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe skier dominates the vertical composition, positioned slightly to the right rather than fixed symmetrically in the centre. This asymmetry gives the figure somewhere to travel, while the outstretched ski poles extend the action across almost the full width of the design. Subtle tonal changes within the clothing lend volume to the body without weakening its bold graphic outline. Most strikingly, the orange skis form an emphatic diagonal beneath the figure, their warmth heightened by the surrounding cool palette.\u003c\/p\u003e\n\n\u003cp\u003eBehind this airborne silhouette, the landscape is constructed in successive overlapping layers. Dark green trees cluster towards the lower left, establishing the wooded base of the mountains. Beyond them, ridges pass from deep green into softened grey and blue, with brighter snow caps catching the light near the upper centre. The recession is economical but effective: crisp foreground contrasts gradually yield to muted, atmospheric colour as the terrain moves into the distance.\u003c\/p\u003e\n\n\u003cp\u003eTypography forms part of the composition rather than functioning as a detached caption. “Stockez de la Santé” occupies the upper portion in large, immediately legible lettering, while the longer message about the Alpine and Jura resorts anchors the lower edge. The alternation of emphatic and more formal letterforms creates a clear hierarchy: first the memorable promise of health, then the practical breadth of the destination. Flat areas of colour, simplified contours and the dramatic scale of the athlete give the poster its Art Deco character, combining elegance with direct promotional force.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eFrench travel advertising of this period frequently presented transport and tourism through images of energy, clarity and escape. Here, Chaurand-Naurac avoids detailed topography in favour of an ideal winter realm assembled from peaks, forests and immaculate slopes. That simplification allows the poster to speak simultaneously for the high Alps and the Jura: geographically distinct regions united by the shared culture of snow sports.\u003c\/p\u003e\n\n\u003cp\u003eThe language of health is as revealing as the athletic spectacle. Rather than asking travellers simply to visit the mountains, the slogan treats vitality as something that can be accumulated and carried home. Its playful phrasing, together with the skier’s improbable lightness, gives the design an infectious optimism. The result is both a persuasive document of interwar tourism and a crisply staged celebration of skiing as modern movement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178506973575,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178507006343,"sku":null,"price":119.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178507039111,"sku":null,"price":139.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178507071879,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178507104647,"sku":null,"price":199.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68178507137415,"sku":null,"price":219.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":68178507170183,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":68178507202951,"sku":null,"price":199.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":68178507235719,"sku":null,"price":219.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":68178507268487,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":68178507301255,"sku":null,"price":299.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":68178507334023,"sku":null,"price":329.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":68178507366791,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":68178507399559,"sku":null,"price":299.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":68178507432327,"sku":null,"price":329.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":68178507465095,"sku":null,"price":159.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":68178507497863,"sku":null,"price":459.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":68178507530631,"sku":null,"price":519.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68178507563399,"sku":null,"price":179.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68178507596167,"sku":null,"price":509.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68178507628935,"sku":null,"price":539.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":68178507661703,"sku":null,"price":179.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":68178507694471,"sku":null,"price":509.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":68178507727239,"sku":null,"price":539.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":68178507760007,"sku":null,"price":229.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":68178507792775,"sku":null,"price":659.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":68178507825543,"sku":null,"price":659.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":68178507858311,"sku":null,"price":229.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":68178507891079,"sku":null,"price":659.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":68178507923847,"sku":null,"price":659.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":68178507956615,"sku":null,"price":379.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":68178507989383,"sku":null,"price":1459.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":68178508022151,"sku":null,"price":1359.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":68178508054919,"sku":null,"price":539.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":68178508087687,"sku":null,"price":1689.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":68178508120455,"sku":null,"price":1539.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":68178508153223,"sku":null,"price":759.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":68178508185991,"sku":null,"price":2919.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":68178508218759,"sku":null,"price":2669.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":68178508251527,"sku":null,"price":1119.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":68178508284295,"sku":null,"price":3889.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":68178508317063,"sku":null,"price":3639.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_064cf931-a9fc-452b-9af9-c2e0a6d1ca94.jpg?v=1794348246","url":"https:\/\/uniquemaps.ca\/de\/products\/french-alps-and-jura-ski-travel-poster-by-jean-raoul-chaurand-naurac-1930","provider":"The Unique Maps Co.","version":"1.0","type":"link"}