{"product_id":"roessle-brewery-vintage-bock-beer-poster-boston-1894","title":"Roessle Brewery Vintage Bock Beer Poster – Boston, 1894","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eThe Roessle Brewery Boston, Bock\u003c\/em\u003e, created in 1894, makes its appeal through a genial alliance of character, lettering and visual wit. A broadly smiling, moustachioed man raises a glass beside the head of a magnificently horned goat, while the brewery’s name and the word “Bock” sweep across the composition in emphatic decorative type. Warm browns, golden yellows and touches of deep green give the advertisement a rich, convivial character, heightened by the pale cream-to-peach ground.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist active during the nineteenth century, when commercial lithography was becoming an increasingly sophisticated part of urban consumer culture. Advertisers no longer relied upon a plain name or label: illustration, typography and brand personality were brought together to compete for attention. This brewery promotion exemplifies that development. Its goat is more than an eccentric mascot, referring to a familiar visual pun: \u003cem\u003eBock\u003c\/em\u003e is also the German word for a male goat, and goat imagery became closely associated with advertisements for the beer style.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe principal figure occupies the central foreground, his smiling face and raised glass forming the poster’s human focus. Formal clothing lends him a prosperous air, but the effect is softened by his expressive moustache and expansive good humour. Small details reward attention: muted golden highlights catch his ring and cufflinks, while a patterned tie, decorative pin and carefully shaded lapels give his dark suit greater visual richness. Even the beer has been treated as a point of brilliance, its glass picked out against the surrounding earthier tones.\u003c\/p\u003e\n\n\u003cp\u003eAt the left, the goat presses close to the man rather than appearing as a distant emblem. Its curved horns create a strong looping silhouette, and the dense highlights and shadows of its fur contrast with the smoother treatment of the figure’s clothing and face. The animal’s lively expression introduces an element of comedy, turning what might have been a conventional endorsement scene into something memorable and slightly theatrical.\u003c\/p\u003e\n\n\u003cp\u003eTypography carries almost as much weight as the figures. “The Roessle Brewery” dominates the upper section in ornate golden lettering, while “BOSTON” appears at the upper right in a smaller but assertive form. Below, the large, flowing script of “Bock” anchors the advertisement and echoes the curves of the goat’s horns. Decorative flourishes extend the lettering beyond its purely informational purpose, binding word and illustration into a single graphic performance. The asymmetric arrangement—figures gathered to one side, lettering expanding into the remaining space—keeps the eye moving rather than settling into a rigid central scheme.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1890s, printed advertising had become a vivid arena for artistic invention. Breweries and other producers used richly styled promotional imagery to distinguish branded goods within an increasingly competitive market. Schile’s design belongs to this moment of confidence: it does not merely identify a brewery and beverage, but constructs an atmosphere of abundance, sociability and good humour. Its limited yet resonant palette also serves the message, with amber and gold recalling the drink itself while dark green lettering provides a firm graphic counterpoint.\u003c\/p\u003e\n\n\u003cp\u003eThe poster remains especially engaging because its salesmanship is carried by personality rather than explanation. The raised glass communicates pleasure, the goat supplies the joke, and the embellished lettering ensures that the brewery’s name remains inseparable from the scene. Together, these elements offer a lively glimpse of late nineteenth-century Boston advertising and of a period when commercial print could be at once direct, decorative and knowingly playful.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/de\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/de\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/de\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/de\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/de\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630733918599,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630733951367,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630733984135,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630734016903,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630734049671,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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