{"product_id":"aperitif-velo-vintage-wine-tonic-poster-1895","title":"Apéritif Vélo Vintage Wine Tonic Poster, 1895","description":"\u003cp\u003e\u003cem\u003eApéritif Vélo. Vin tonique. Pur sang de vigne\u003c\/em\u003e, produced by the French printing firm Imp. Chaix in 1895, turns an advertisement for a wine-based tonic into a brisk spectacle of colour, lettering and fashionable recreation. Against a nearly unbroken red ground, a smiling woman presents both a raised glass and a bicycle. Her expansive yellow skirt, pale green ruffled sleeves and animated pose form a buoyant counterpoint to the emphatic words arranged across the upper half of the poster.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to a period in which the streets of French cities were becoming vivid public galleries of commercial imagery. Posters had to communicate instantly amid urban movement, and this one does so through compressed forms, sharp contrasts and an easily grasped association between the drink and the vitality of cycling. Imp. Chaix, active from 1845 to 1965, was one of the French firms closely associated with this flourishing advertising culture. Here the bicycle is more than an accessory: in the 1890s it signalled speed, physical energy and a distinctly modern kind of outdoor leisure.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure occupies the left side rather than the centre, giving the composition its lively asymmetry. She leans into the open field of red while the bicycle’s slender frame and wheels trace delicate linear curves around her. These fine mechanical lines are set against the broad mass of her yellow skirt, whose exaggerated shape makes her silhouette immediately legible. Small touches reward closer attention: the layered green ruffles at her shoulders, the clean outlines of her shoes, the careful modelling of her face and hair, and the glint of light that gives the raised glass a momentary sheen.\u003c\/p\u003e\n\n\u003cp\u003eTypography governs the rest of the design. “APÉRITIF” appears in large white capitals across the top, while “VELO” is made still more conspicuous through a heavy shadow that gives the letters an almost architectural presence. Beneath, “VIN TONIQUE” identifies the product in direct, functional terms. At the lower right, the slogan “PUR SANG DE VIGNE” is contained within a white label edged in red, its apparently curling corner introducing a playful illusion of pasted paper into an otherwise deliberately flat composition.\u003c\/p\u003e\n\n\u003cp\u003eThe palette is both limited and forceful. Saturated red supplies the field; yellow gives the figure visual weight; white lettering provides immediate clarity; and green accents cool the warmer colours without disturbing their intensity. Negative space around the woman prevents the bicycle and costume from becoming crowded, while the diagonal movement of her pose carries the eye towards the block lettering. Illustration and text do not merely coexist: each supplies the other with rhythm.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe phrase “pur sang de vigne” — literally a “thoroughbred of the vine” — gives the advertisement an additional note of competitive vigour. Together with “vin tonique” and the name “Vélo”, it constructs a compact vocabulary of pedigree, strength and motion. Such language reflects the persuasive ingenuity of late nineteenth-century advertising, when a product could be given a whole modern identity through a memorable name, a fashionable activity and a few bold visual cues.\u003c\/p\u003e\n\n\u003cp\u003eCycling was particularly well suited to poster design: wheels supplied strong graphic circles, riders suggested movement, and the bicycle itself represented new freedoms in mobility and leisure. This poster distils those associations into an image that remains engaging beyond its original commercial purpose. Its appeal lies in the precision of the arrangement — a poised glass, a fine-spoked bicycle, an exuberant costume and monumental lettering, all held together by a field of uncompromising red.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633368826247,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633368859015,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633368891783,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633368924551,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633368957319,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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