{"product_id":"coca-des-incas-vintage-tonic-wine-poster-1896","title":"Coca des Incas Vintage Tonic Wine Poster, 1896","description":"\u003cp\u003ePrinted in 1896 by Imp. Charles Lévy, \u003cem\u003eCoca des Incas, vin tonique et digestif\u003c\/em\u003e turns an advertisement for a coca-based wine into a lively social encounter. Two fashionably dressed women occupy the centre of the vertical composition: one sits in a white dress patterned with blue spots, glass in hand, while her companion leans towards her in a dark, extravagantly ruffled cape. Above them, the product name spreads across the poster in emphatic red lettering; below, a prominently placed bottle with a yellow label supplies the answer to the scene’s implied question.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the intensely competitive commercial culture of fin-de-siècle France, when bold lettering, memorable characters and rich colour helped products command attention in the modern city. Its description of the drink as both \u003cem\u003etonique\u003c\/em\u003e and \u003cem\u003edigestif\u003c\/em\u003e reflects the period’s enthusiasm for patent remedies and beverages marketed through claims of health, energy and wellbeing. Yet the sales argument is delivered through elegance rather than medical demonstration: fashionable dress, sociable drinking and a playful exchange associate the tonic with beauty and cultivated leisure.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figures are carefully differentiated through colour and texture. At the upper left, the seated woman’s pale dress is animated by crisp blue dots, a large bow and finely worked details around the collar. The glass she raises catches small reflections, giving a moment of brightness to her relaxed pose. On the right, the standing woman forms a darker, more dramatic silhouette. Her black cape gathers into dense ruffles, while roses in her hair soften its weight and echo the ornamental flowers placed elsewhere in the design.\u003c\/p\u003e\n\n\u003cp\u003eWarm reds and earthy browns are set against strong blue accents and a softly graded green background. This contrast gives the figures clarity without requiring an elaborate setting: the poster remains spatially shallow and immediately legible, as effective advertising needed to be. Overlapping forms nevertheless introduce a modest sense of depth, particularly where the women, tabletop details and bottle meet. A glimpse of lace beneath the bottle adds another register of pattern, while the ornate yellow label ensures that the product remains identifiable amid the costumes and floral decoration.\u003c\/p\u003e\n\n\u003cp\u003eTypography controls the movement of the eye. The large red heading establishes the brand first, with “vin tonique et digestif” making the promised qualities explicit. Near the lower left, the conversational caption asks, “Que faites-vous ma chère pour rester aussi belle?”—“What do you do, my dear, to remain so beautiful?” The line converts the two figures into participants in a miniature anecdote: one woman’s appearance prompts admiration, and the conspicuous bottle proposes the explanation. Smaller lettering along the lower margin records the Paris address, “Dépôt Général – 26, Rue de Pontoise,” completing the shift from theatrical fantasy to practical commerce.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLate nineteenth-century French advertising frequently blurred the boundaries between illustration, entertainment and salesmanship. Commercial lithography allowed broad fields of colour, decorative lettering and expressive figure drawing to work together at poster scale. Here, the name “Coca des Incas” also gives the beverage a deliberately exotic identity, while the elegant Parisian protagonists translate that distant association into a recognisable world of contemporary fashion and sociability.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes the design particularly revealing is the economy of its persuasion. The poster does not explain the drink through ingredients or extended claims. Instead, it constructs a compact visual sequence—question, glass, bottle, brand—in which colour and conversation do most of the work. The result is at once decorative and commercially direct, preserving a vivid example of how everyday beverages were given personality, aspiration and narrative in the advertising culture of 1896.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633422303623,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633422336391,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633422369159,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633422401927,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633422434695,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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