{"product_id":"cognac-monnet-vintage-cognac-poster-by-leonetto-cappiello-1927","title":"Cognac Monnet Vintage Cognac Poster by Leonetto Cappiello, 1927","description":"\u003cp\u003eLeonetto Cappiello’s 1927 poster \u003cem\u003eDu soleil dans un verre. Cognac Monnet\u003c\/em\u003e turns a glass of cognac into the centre of an exuberant visual performance. Against an unbroken black ground, a woman raises the golden drink with theatrical delight, her streaming yellow hair spreading around her like rays of light. Scarlet clothing and vivid red lettering sharpen the effect, while the brand name, set in emphatic yellow capitals, anchors the lower right of the composition. The poster’s celebrated phrase—“sunshine in a glass”—is not merely written but made visible through colour, gesture and radiance.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born and active in France, Cappiello was one of the artists who transformed European advertising in the early twentieth century. Rather than filling a poster with descriptive information, he favoured a single memorable figure or conceit, simplified sufficiently to register at a glance on a busy street. His advertisements often isolate brightly coloured characters against deep, empty backgrounds, giving commercial imagery the force of an emblem. Created at the height of his career, this Cognac Monnet design demonstrates that method with exceptional clarity: product, slogan and personality are fused into one immediately legible idea.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman occupies the left and central portions of the tall composition, her body sweeping upwards towards the glass. Cappiello exaggerates movement without sacrificing graphic economy. Her head tilts back, her lips are picked out in red, and her hair unfurls in long, flame-like strands. Its brilliant yellow is close to the colour of the cognac and the brand lettering, binding figure, drink and typography into a single luminous sequence. The black surrounding space leaves these elements seemingly suspended, with no room, furniture or landscape to dilute their impact.\u003c\/p\u003e\n\n\u003cp\u003eThe glass itself is comparatively small, yet careful highlights along its rim and bowl make it a crucial point of focus. The amber liquid appears to catch and concentrate the light suggested by the woman’s hair. Her red costume then provides a warm counterpoint: broad passages of scarlet and deeper crimson flow across the lower figure, implying fabric in motion while retaining the flatness and immediacy demanded by poster design.\u003c\/p\u003e\n\n\u003cp\u003eTypography completes the visual rhythm. The phrase “du soleil dans un verre” appears in red, its lighter scale giving it the character of a witty promise, while “COGNAC MONNET” commands the lower right in large yellow letters. Placing the principal figure to the left allows the words to occupy their own dark field without feeling detached from the action. The eye travels naturally from the radiant hair to the raised glass, then down towards the brand name—a carefully staged path disguised as spontaneous celebration.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCappiello’s achievement lay in understanding the poster as a public image encountered quickly and often from a distance. His simplified silhouettes, extreme contrasts and improbable characters broke with more densely detailed advertising and anticipated the increasingly concise language of modern commercial graphics. The product did not always need to dominate physically; instead, an unforgettable visual association could carry the message. Here, warmth and pleasure are condensed into the metaphor of sunlight captured in amber liquid.\u003c\/p\u003e\n\n\u003cp\u003eYet the design remains more than an efficient advertisement. Its appeal comes from the tension between discipline and extravagance: the palette is restricted, the background almost completely empty and the lettering direct, but the central figure is all movement, colour and high spirits. That combination gives \u003cem\u003eDu soleil dans un verre\u003c\/em\u003e its enduring vitality—a concise example of Cappiello’s ability to make a brand message feel like a moment of visual theatre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67640879710599,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640879743367,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640879776135,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67640879808903,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67640879841671,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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