{"product_id":"de-kempenaer-vintage-genever-poster-by-henri-cassiers-1903","title":"De Kempenaer Vintage Genever Poster by Henri Cassiers, 1903","description":"\u003cp\u003eHenri Cassiers’s \u003cem\u003eGenièvre Vieux\u003c\/em\u003e, created in 1903, turns a beverage advertisement into a broad, convivial harbour scene. Four men gather informally along a stone ledge, glasses in hand, while boats drift across the water behind them. Above, the product name is declared in emphatic red capitals against a luminous yellow field. Warm oranges, browns and flashes of red animate the figures, set off by the cooler blues and greens of the distant maritime view.\u003c\/p\u003e\n\n\u003cp\u003eA Belgian artist admired for his refined illustration and poster compositions, Cassiers worked at a moment when commercial imagery offered artists a highly visible modern arena. Around the turn of the twentieth century, posters had to communicate at a glance, yet they could also sustain remarkably sophisticated drawing, colour and atmosphere. Here Cassiers sells not simply a drink but an entire social setting: ease, conversation and good fellowship beside the water. The subject is an aged form of genever, the juniper-flavoured spirit closely associated with the Low Countries, making the combination of French lettering, Belgian artistry and nautical life particularly apt.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe four men form a loose, irregular procession across the lower half of the composition. At the far left, a cloaked figure lifts his glass in a gesture that reads almost like a toast. The others lean, turn and converse rather than posing formally; relaxed hands and varied inclinations of the head give the group an easy conversational rhythm. Their clothing supplies much of the poster’s visual energy. A white shirt is sharpened by red accents, while conspicuous green-and-white checked trousers introduce a lively geometric pattern among the softer folds of cloaks and shirts.\u003c\/p\u003e\n\n\u003cp\u003eNear the centre sits a wooden barrel, both an everyday object and the advertisement’s principal piece of evidence. Its curved staves and visible grain provide a compact area of descriptive detail, and its inscription reads “EXPOSITION UNIV. DE PARIS 1900 MÉDAILLE D’OR”. Positioned among the drinkers rather than isolated like a formal emblem, the claim becomes part of the scene. The barrel also anchors the asymmetrical gathering, its solid circular form counterbalancing the figures’ expansive gestures.\u003c\/p\u003e\n\n\u003cp\u003eBeyond the ledge, the harbour is handled more sparingly. Raised sails, blue water and a green boat create depth without distracting from the group, while small gulls punctuate the open air above. This background calm makes the foreground conversation appear still more animated. Cassiers’s broad areas of flat colour and smooth contours keep the design immediately legible, but the shallow space is not without nuance: overlapping bodies, the ledge, barrel and receding boats establish a series of distinct planes. The generous yellow expanse around the red title doubles as sky and graphic ground, binding words and illustration into a single design.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003eGenièvre Vieux\u003c\/em\u003e belongs to a period in which advertising increasingly drew upon the visual intelligence of illustration and fine art. Cassiers’s graceful line, warm palette and decorative clarity were well suited to this new print culture. Rather than presenting the beverage as a static commodity, he gives it a human narrative, associating it with leisure and sociability while allowing the bold typography and medal inscription to carry the direct commercial message.\u003c\/p\u003e\n\n\u003cp\u003eThe poster rewards attention because its persuasion is so lightly staged. Cheerful gestures attract the eye first; only afterwards do the barrel, award text, harbour details and carefully balanced colour contrasts emerge. Cassiers thus makes commerce and observation work together, preserving the immediacy of an advertisement while offering a richly characterised glimpse of turn-of-the-century social life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630718157191,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630718189959,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630718222727,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630718255495,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630718288263,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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