{"product_id":"oger-piron-paume-d-or-vintage-genever-poster-1924","title":"Oger-Piron Paume d’Or Vintage Genever Poster, 1924","description":"\u003cp\u003e\u003cem\u003ePaume d’Or\u003c\/em\u003e, issued in Belgium in 1924 by Imp. Rob Colier, advertises Oger-Piron’s pure-grain genever through an exuberant communal toast. Four smiling figures raise their glasses above a barrel and two prominently displayed bottles, their gestures gathered within a compact central arrangement. Saturated yellows and oranges flare against a dark background, while the name “PAUME D’OR” — “Golden Palm” — commands the upper half of the poster in emphatic lettering.\u003c\/p\u003e\n\n\u003cp\u003eThe design belongs to an energetic period of European publicity art, when posters had to communicate their subject instantly amid the visual competition of streets, cafés and shops. Beverage advertising was particularly suited to this direct language: convivial figures established mood, the bottle identified the product, and bold typography delivered the name at a glance. Here the advertised “GENIÈVRE PUR GRAIN” connects Oger-Piron with the long-established distilling culture of Belgium and the Low Countries. Genever, a grain-based juniper spirit closely related to gin, was both a familiar regional drink and a natural subject for imagery built around fellowship and good cheer.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition moves downwards in clear stages. At the top, the instruction “Buvez le Vieux Système” leads into the much larger product name; below it, the four drinkers form the poster’s animated heart. Their faces and glasses emerge in bright highlights from the shadowed space around them. Although the arrangement is broadly balanced, the figures are individually characterised by different clothing, facial features and poses. Folded sleeves, collars and areas of green among the dominant amber tones prevent the group from becoming a single decorative mass.\u003c\/p\u003e\n\n\u003cp\u003eThe raised glasses create a lively sequence of repeated shapes, their pale reflections punctuating the darker centre like small flashes of light. Arms and shoulders angle inward, concentrating attention on the shared toast. Beneath them, the barrel acts as both a physical base and a visual platform for the bottles. Its curved staves and warm, wood-like highlights introduce a rounded solidity that contrasts with the poster’s flatter blocks of colour and strongly defined outlines.\u003c\/p\u003e\n\n\u003cp\u003eSmaller lettering anchors the scene in a specific commercial setting. The lower text identifies the “Distillerie Oger-Piron” and gives its address on Rue Joseph Bertaux in Jumet, alongside a Charleroi telephone number. These practical details are subordinate to the spectacle above, yet they reveal how the poster balanced persuasion with information. A thin dark border contains the warm palette, while muted grey passages and faint structural lines in the upper background give the brilliant yellows and oranges still greater force.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003e\u003cem\u003ePaume d’Or\u003c\/em\u003e demonstrates the economy of successful interwar advertising. Rather than explaining the beverage at length, it constructs an immediately legible association between Oger-Piron and sociability: four drinkers, four glasses, two bottles and one memorable name. The high tonal contrast would have aided visibility from a distance, while the central grouping rewards closer inspection with expressive faces, clothing details and reflected light.\u003c\/p\u003e\n\n\u003cp\u003eIts appeal lies in this meeting of local specificity and theatrical display. The address and telephone number belong to the everyday business of a Belgian distillery, but the glowing palette and chorus-like gathering turn that information into a miniature scene of celebration. Nearly a century later, the poster remains a vivid example of how commercial graphic art could be decorative, persuasive and unmistakably direct.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649162740103,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649162772871,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649162805639,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649162838407,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649162871175,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67649162903943,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67649162936711,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67649162969479,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67649163002247,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67649163035015,"sku":null,"price":121.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67649163067783,"sku":null,"price":288.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67649163100551,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67649163133319,"sku":null,"price":121.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67649163166087,"sku":null,"price":288.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67649163198855,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67649163231623,"sku":null,"price":148.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67649163264391,"sku":null,"price":394.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67649163297159,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67649163329927,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67649163362695,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67649163395463,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67649163428231,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67649163460999,"sku":null,"price":442.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67649163493767,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67649163526535,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67649163559303,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67649163592071,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67649163624839,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67649163657607,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67649163690375,"sku":null,"price":586.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67649163723143,"sku":null,"price":279.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67649163755911,"sku":null,"price":1468.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67649163788679,"sku":null,"price":1382.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":67649163821447,"sku":null,"price":355.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":67649163854215,"sku":null,"price":1766.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":67649163886983,"sku":null,"price":1660.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":67649163919751,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":67649163952519,"sku":null,"price":2687.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":67649163985287,"sku":null,"price":2495.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":67649164018055,"sku":null,"price":797.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":67649164050823,"sku":null,"price":3598.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":67649164083591,"sku":null,"price":3358.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_e3bc3e5a-759e-4c06-a9f7-bc6c17407d4e.jpg?v=1791383647","url":"https:\/\/uniquemaps.ca\/es\/products\/oger-piron-paume-d-or-vintage-genever-poster-1924","provider":"The Unique Maps Co.","version":"1.0","type":"link"}