{"product_id":"vintage-bock-beer-poster-by-henry-jerome-schile-1898","title":"Vintage Bock Beer Poster by Henry Jerome Schile, 1894","description":"\u003cp\u003eHenry Jerome Schile’s \u003cem\u003eBock [Miranda no. 199]\u003c\/em\u003e, published in 1894, turns a glass of dark beer into an elaborate theatrical spectacle. A woman in a sumptuous red dress raises the drink before a softly coloured backdrop, while the head of a goat emerges in relief from an architectural form at the upper right. Rich scarlet, gold and green are set against paler blue and warm beige, giving the central figure the concentrated brilliance of a performer caught in the light.\u003c\/p\u003e\n\n\u003cp\u003eSchile was an American artist working during a period when chromolithography brought increasingly complex colour images to a broad public. Such prints occupied a fertile territory between advertising, decoration and popular collecting: designed to communicate quickly, they could nevertheless reward close attention with polished surfaces, ornamental detail and carefully staged figures. Here the subject is bock beer, announced by the prominent word “BOCK” below. The goat adds a knowing visual pun, since \u003cem\u003eBock\u003c\/em\u003e is also the German word for a billy goat—an association that became firmly embedded in the drink’s visual culture.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman stands slightly left of centre, creating space for the goat’s head beside her rather than arranging the composition around strict symmetry. Her lifted glass supplies the principal gesture: the arm rises towards the lighter background, and small highlights across the vessel suggest its reflective sheen. Her expression is direct and animated, lending the pose something of a toast or presentation.\u003c\/p\u003e\n\n\u003cp\u003eMuch of the chromolithograph’s decorative energy lies in the costume. The red fabric is articulated through darker folds and bright accents, while gold embroidery breaks across the bodice and sleeves in intricate patterns. Green passages and a glinting necklace introduce further points of colour. Even the loose strands of hair have been treated delicately, softening the formality of the dress and giving the figure a sense of movement.\u003c\/p\u003e\n\n\u003cp\u003eAt upper right, the goat is more than a secondary emblem. Its textured fur and slightly comic expression offer a rougher, playful counterpoint to the woman’s polished appearance. The surrounding pastel forms remain deliberately subdued, allowing the reds and metallic yellows to advance. Along the lower edge, lightly handled foliage and the flowing lettering provide a final ornamental register: the word “BOCK” anchors the scene while remaining integrated into its curves and flourishes.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the closing decades of the nineteenth century, commercial colour printing had made beverage imagery an especially inventive branch of popular visual culture. Products were often personified through glamorous figures, humorous emblems and memorable typography rather than represented as ordinary commodities. Schile’s composition follows that logic but exceeds a simple label or announcement: clothing, gesture and animal symbolism combine to create a self-contained decorative fantasy around the beer.\u003c\/p\u003e\n\n\u003cp\u003eThe bracketed designation “Miranda no. 199” identifies the work through a numbered format associated with prints circulated for display or collection. That serial character is balanced by an unusually individual design. Its appeal lies in the meeting of two tones—the refined and the comic—with the richly dressed woman and expressive goat sharing equal responsibility for making the subject memorable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/es\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/es\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/es\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/es\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/es\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650109112711,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650109145479,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650109178247,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650109211015,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650109243783,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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