{"product_id":"adlerbrauerei-vintage-bock-beer-poster-by-gustav-olms-1900","title":"Adlerbrauerei Vintage Bock Beer Poster by Gustav Olms, 1900","description":"\u003cp\u003eGustav Olms’s \u003cem\u003eBock-Bier. Adlerbrauerei Düsseldorf\u003c\/em\u003e, dated 1900, turns a brewery advertisement into a spirited encounter between figure, animal and lettering. A woman in a vivid red blouse and white skirt patterned with large red flowers raises a foaming glass beside a black goat, their silhouettes sharpened against an ornamental green ground. The composition is immediately theatrical: bright whites and warm reds leap forward, while the goat’s dark, textured form supplies both visual weight and a playful counterpoint.\u003c\/p\u003e\n\n\u003cp\u003eCreated for Düsseldorf’s Adlerbrauerei, the poster belongs to an era in which breweries and other manufacturers increasingly relied upon bold public advertising to establish recognisable identities in the modern city. Its imagery makes clever use of language as well as appetite: \u003cem\u003eBock\u003c\/em\u003e is the German word for a male goat, and the animal had become a readily understood emblem for Bock beer. Rather than merely naming the drink, Olms gives that association an animated presence, combining product, character and verbal pun in a single memorable design.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe woman occupies the central-left portion of the poster, her raised arm directing attention towards the glass. Pale froth catches the strongest highlight, making the beer the small but decisive point around which the action is organised. Her expression and lively pose lend the scene an air of convivial performance. The floral pattern of her skirt provides a decorative echo of the surrounding ornament, while fine lines in her hair introduce movement within the otherwise emphatically flat design.\u003c\/p\u003e\n\n\u003cp\u003eAt the right, the goat is rendered with greater tonal density. Highlights articulate its black coat and give the fur a tactile roughness that contrasts with the crisp blocks of the woman’s clothing. This difference in treatment helps the two principal figures remain distinct even as they form a compact group. Behind them, deep green decorative motifs fill the field without creating conventional spatial depth; the setting functions more like a patterned stage than a naturalistic interior.\u003c\/p\u003e\n\n\u003cp\u003eTypography anchors the exuberant upper scene. “Bock-Bier” appears prominently in red, its warmth intensified by the surrounding green, while the fuller brewery name—“Aktiengesellschaft Adlerbrauerei vorm. Rud. Dorst Düsseldorf”—runs along the bottom in a more formal decorative script. Borders and corner motifs contain the figures and text within a unified graphic frame. The result is a carefully managed hierarchy: character first, drink second, product name and producer clearly stated beneath.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1900, the commercial poster had become a particularly effective meeting point between illustration and urban advertising. Images needed to communicate quickly from a distance, favouring simplified depth, strong contours, concentrated colour and lettering integrated into the composition. Olms’s design demonstrates that logic clearly, yet its patterned surfaces and close attention to costume and fur keep it from feeling merely schematic.\u003c\/p\u003e\n\n\u003cp\u003eThe poster also reflects the visual culture surrounding beer in industrial Germany, where brewery names, regional identity and distinctive product types could be transformed into vivid public symbols. Here the Adlerbrauerei’s Bock beer is promoted not through a sober description but through humour, colour and personality. The raised glass, flowered skirt, emphatic red lettering and watchful black goat create an advertisement whose message remains legible at once—and whose smaller ornamental details reward a much longer look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67650100855175,"sku":null,"price":48.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67650100887943,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67650100920711,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67650100953479,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67650100986247,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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