{"product_id":"maison-winnepenninckx-vintage-drinks-advertising-calendar-by-albert-daenens-1883","title":"Maison Winnepenninckx Vintage Drinks Advertising Calendar by Albert Daenens, 1883","description":"\u003cp\u003eAlbert Daenens’s \u003cem\u003eCalendar for Maison Winnepenninckx\u003c\/em\u003e, created in 1883, turns a merchant’s stock into a compact theatre of bottles, labels and emphatic lettering. Against a warm off-white ground, dark green and black forms gather around a conspicuous pale bottle, while touches of gold and yellow animate the otherwise restrained palette. The upright format and densely layered arrangement give the design the force of a poster, even as its title identifies it as a calendar.\u003c\/p\u003e\n\n\u003cp\u003eMade by a Belgian artist at a time when commercial printing was becoming increasingly ambitious, the calendar belongs to the expanding visual culture of late nineteenth-century advertising. Businesses were beginning to use decorative illustration and distinctive typography not simply to convey information, but to establish a recognisable public identity. Here, practical function and promotion are closely intertwined: Maison Winnepenninckx is presented through an abundant selection of drinks and tobacco products, made memorable by bold graphic organisation rather than lengthy description.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is anchored by the name “Maison WINNEPENNINCKX” across the upper section. Its large black letters command attention before the eye descends into the cluster below. Tall bottle necks create a sequence of verticals through the centre, balanced by broader vessels and a glass, while overlapping contours introduce just enough depth to distinguish one silhouette from another. The objects remain deliberately flattened, their identities carried by shape, label and small highlights rather than elaborate modelling.\u003c\/p\u003e\n\n\u003cp\u003eThe pale central bottle provides the strongest tonal interruption. Surrounded by dark green and black, it reads almost as a cut-out form, with decorative label details standing crisply against its surface. Curved shoulders, narrow necks and differently proportioned bodies prevent the display from becoming mechanically repetitive. Fine outlines clarify each object, while warmer gold and yellow accents pick out labels and branding devices, including a circular motif towards the upper right.\u003c\/p\u003e\n\n\u003cp\u003eAt the foot of the design, the wording “CHAMPAGNES – VINS – LIQUEURS TABACS – CIGARES – CIGARETTES” acts simultaneously as inventory and graphic base. The sequence has a persuasive rhythm: an assortment broad enough to suggest a well-stocked establishment, yet compressed into a clean band of text. This lower register steadies the busier bottle arrangement above and completes a clear visual hierarchy—from the house name, through the goods themselves, to the range of products offered.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial calendars occupied a useful middle ground between advertisement and decorative object. Unlike a transient notice, a calendar could remain visible over an extended period, allowing a business name to become familiar through repeated viewing. Daenens’s design reflects this dual purpose. Its subject is unambiguously mercantile, but the balanced silhouettes, ornamental accents and carefully staged contrasts give the display an aesthetic presence beyond straightforward product listing.\u003c\/p\u003e\n\n\u003cp\u003eThe work also captures a formative moment in graphic design, when illustration, typography and branding were drawing into a more unified language. Text is not treated as an afterthought: the merchant’s name, pictured merchandise and product categories function as parts of a single composition. The result is an unusually concentrated example of nineteenth-century printed ephemera—practical in origin, visually assertive in execution, and rich in the details through which modern commercial identity began to take shape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x20in (90x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649406042503,"sku":null,"price":73.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649406075271,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":67649406108039,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"14x24in (36x60cm) \/ Art print","offer_id":67649406140807,"sku":null,"price":141.0,"currency_code":"CAD","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed art print","offer_id":67649406173575,"sku":null,"price":288.0,"currency_code":"CAD","in_stock":true},{"title":"14x24in (36x60cm) \/ Framed canvas","offer_id":67649406206343,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"20x36in (50x90cm) \/ Art print","offer_id":67649406239111,"sku":null,"price":169.0,"currency_code":"CAD","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed art print","offer_id":67649406271879,"sku":null,"price":461.0,"currency_code":"CAD","in_stock":true},{"title":"20x36in (50x90cm) \/ Framed canvas","offer_id":67649406304647,"sku":null,"price":480.0,"currency_code":"CAD","in_stock":true},{"title":"22x40in (56x100cm) \/ Art print","offer_id":67649406337415,"sku":null,"price":221.0,"currency_code":"CAD","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed art print","offer_id":67649406370183,"sku":null,"price":634.0,"currency_code":"CAD","in_stock":true},{"title":"22x40in (56x100cm) \/ Framed canvas","offer_id":67649406402951,"sku":null,"price":730.0,"currency_code":"CAD","in_stock":true},{"title":"28x50in (70x127cm) \/ Art print","offer_id":67649406435719,"sku":null,"price":404.0,"currency_code":"CAD","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed art print","offer_id":67649406468487,"sku":null,"price":1680.0,"currency_code":"CAD","in_stock":true},{"title":"28x50in (70x127cm) \/ Framed canvas","offer_id":67649406501255,"sku":null,"price":1680.0,"currency_code":"CAD","in_stock":true},{"title":"33x60in (84x150cm) \/ Art print","offer_id":67649406534023,"sku":null,"price":538.0,"currency_code":"CAD","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed art print","offer_id":67649406566791,"sku":null,"price":2688.0,"currency_code":"CAD","in_stock":true},{"title":"33x60in (84x150cm) \/ Framed canvas","offer_id":67649406599559,"sku":null,"price":2688.0,"currency_code":"CAD","in_stock":true},{"title":"39x70in (99x178cm) \/ Art print","offer_id":67649406632327,"sku":null,"price":884.0,"currency_code":"CAD","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed art print","offer_id":67649406665095,"sku":null,"price":3600.0,"currency_code":"CAD","in_stock":true},{"title":"39x70in (99x178cm) \/ Framed canvas","offer_id":67649406697863,"sku":null,"price":3447.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_2cb105f7-26ea-4379-ae8f-250f04f5c709.jpg?v=1791390075","url":"https:\/\/uniquemaps.ca\/fr\/products\/maison-winnepenninckx-vintage-drinks-advertising-calendar-by-albert-daenens-1883","provider":"The Unique Maps Co.","version":"1.0","type":"link"}