{"product_id":"vintage-bock-beer-poster-1878","title":"Vintage Bock Beer Poster, 1878","description":"\u003cp\u003eA. Hoen \u0026amp; Co.’s 1878 poster \u003cem\u003eGroup of men representing different countries of the world, dressed in costumes, stand watching bock goat butt his opponent\u003c\/em\u003e turns a beverage motif into a crowded comic performance. Two goats collide in the central foreground while a semicircle of spectators presses in behind them, their varied costumes, hats and flags creating a colourful procession across the landscape. A man in a brilliant red jacket raises his mug at centre left, giving the gathering the air of a toast, a contest and a theatrical tableau all at once.\u003c\/p\u003e\n\n\u003cp\u003eThe goat carried particular force in nineteenth-century bock-beer imagery. \u003cem\u003eBock\u003c\/em\u003e is the German word for a male goat, and the animal became an immediately recognisable visual pun in advertising for the strong lager associated with that name. Here the joke is expanded into an international spectacle. The assembled men are presented through the period’s conventionalised ideas of national dress rather than as individual portraits, reflecting a print culture fascinated by cataloguing the peoples of the world through costume, caricature and easily read visual types. The result is exuberant, but it also preserves the stereotype-driven language through which many nineteenth-century audiences encountered other countries.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is organised around impact. The larger goat occupies the lower centre, its brown-and-cream coat carefully articulated as it lunges towards its smaller opponent. Their lowered heads and braced bodies form a compact knot of movement against the grass. Because the animals are set slightly apart from the spectators, the foreground reads almost like an improvised arena, enclosed at the lower left by a tree stump and framed behind by the crowd.\u003c\/p\u003e\n\n\u003cp\u003eAbove this earthy confrontation rises a remarkably ornamental band of human figures. Warm browns, ochres and oranges are punctuated by sharper passages of red and yellow, while green foliage and distant hills provide a cooler setting. The costumes reward close attention: hems, jackets and sashes carry fine decorative detail, and the changing forms of the headgear help distinguish one figure from the next. Several men hold mugs aloft; others lean forward or turn towards their companions, their expressions and gestures spreading the comedy of the central encounter through the group.\u003c\/p\u003e\n\n\u003cp\u003eFlags in the upper part of the scene extend the action vertically and keep the eye moving across the horizontal arrangement. They also reinforce the poster’s conceit of many nations assembled around a single spectacle. Yet the strongest graphic contrast remains between the comparatively calm landscape and the densely packed foreground. Soft hills recede at the upper right, while the figures, mugs, flags and animals crowd together below in a bright display of incident.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eA. Hoen \u0026amp; Co., established in 1835, worked within the expanding nineteenth-century world of commercial illustrated printing. By 1878, posters and advertising images had become increasingly elaborate vehicles for selling not only a product but also an atmosphere of sociability, novelty and amusement. This design does not rely on prominent lettering to carry its message. Instead, the raised drinking vessels and the bock goat provide the essential clues, allowing narrative and visual humour to do the work of promotion.\u003c\/p\u003e\n\n\u003cp\u003eThe poster is especially revealing in the way it combines commerce with the era’s appetite for spectacle. Its national costumes offer instant variety; the goat contest supplies comic action; and the celebratory gestures bind the scene together as communal entertainment. Viewed today, its appeal lies partly in that restless abundance of detail and partly in what it discloses about nineteenth-century advertising: a world in which wordplay, theatrical grouping and simplified cultural identities could be brought together in one memorable scene.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633447469447,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633447502215,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633447534983,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633447567751,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633447600519,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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