{"product_id":"vintage-bock-beer-poster-1885","title":"Vintage Bock Beer Poster, 1885","description":"\u003cp\u003e\u003cem\u003eBock Beer\u003c\/em\u003e, created by Wittemann Bros. in 1885, turns a familiar drink into a compact piece of visual theatre. A dark, sharp-eyed goat emerges at the upper left, its curling horns and pointed beard set against a luminous cream-and-yellow roundel. Opposite, a glass mug brims with golden beer and exuberant white froth. Hops, leaves and grain-like stalks bind the two together, while a broad red circular border gives the vertically arranged design the force of an emblem.\u003c\/p\u003e\n\n\u003cp\u003eThe goat is more than an amusing mascot. Bock is a strong beer associated with the German brewing tradition, and the German word \u003cem\u003eBock\u003c\/em\u003e also means a male goat. Nineteenth-century advertisers repeatedly exploited this linguistic connection, turning the animal into an instantly recognisable sign for the drink. Here the lettering reads “BUCK BEER”, extending the pun for an English-speaking audience. Wittemann Bros., an American firm working when colour lithography was transforming commercial art, belonged to a flourishing print culture in which breweries used increasingly elaborate imagery to distinguish their products and attract urban consumers.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe design balances two unequal forms with remarkable economy. The goat’s head occupies the upper-left quadrant, angled slightly towards the beer as though inspecting it. Subtle shading around the eyes, muzzle and beard gives the animal an alert, almost theatrical expression, while its dark brown coat stands crisply against the pale central field. The horns follow the curve of the surrounding frame, helping to lock the figure into the circular composition rather than allowing it to read as a separate natural-history study.\u003c\/p\u003e\n\n\u003cp\u003eAt lower right, the beer mug supplies the brightest passage. Golden yellow liquid is capped by dense white foam, which rises above the rim in irregular lobes; the mug rests on a small plate, a touch of everyday specificity amid the poster’s decorative abundance. Green hops and veined leaves curl around the principal subjects, their cooler tones interrupting the prevailing browns, oranges and reds. Above, slender stalks introduce a further agricultural note, connecting the finished drink with the ingredients and cultivation behind it.\u003c\/p\u003e\n\n\u003cp\u003eThe typography forms a third visual presence. “BUCK BEER” is set in large, ornate letters across the lower centre, with curling terminals that echo the surrounding foliage and the goat’s horns. Rather than sitting beneath the illustration as a plain caption, the words participate in its ornamental rhythm. Strong outlines and clearly separated areas of colour keep every element legible, while the cream-to-yellow shading inside the roundel adds just enough depth to distinguish the central motif from the flatter outer field.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy the 1880s, commercial advertising was becoming an increasingly vivid part of American urban life. Advances in colour printing allowed trade imagery to move beyond straightforward labels and notices towards richly styled compositions that could entertain as well as inform. Breweries were especially well suited to this treatment: frothing glasses, botanical ingredients and memorable mascots could communicate flavour, abundance and identity before a viewer had read a line of copy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBock Beer\u003c\/em\u003e captures that meeting of salesmanship and popular illustration. Its direct message is unmistakable, yet the pleasure lies in the inventive details—the goat’s vivid gaze, the foam breaking above the glass, and the way horns, lettering and foliage repeat one another’s curves. The result is both advertisement and visual joke, rooted in the lively graphic culture of the late nineteenth century.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 16x20in (40x50cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67630762262919,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67630762295687,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67630762328455,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67630762361223,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67630762393991,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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