{"product_id":"woman-holding-a-bottle-vintage-drinks-advertising-poster-by-leonetto-cappiello-1921","title":"Woman Holding a Bottle Vintage Drinks Advertising Poster by Leonetto Cappiello, 1921","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eFemme tenant une bouteille\u003c\/em\u003e, created in 1921, turns a simple promotional motif into a scene of theatrical abundance. A red-haired woman raises a bottle amid tumbling greenery and clusters of ripe oranges, her striped red-and-white dress sweeping through the lower part of the composition. Against the uninterrupted depth of the blue ground, figure, fruit and foliage seem almost suspended: a buoyant arrangement held together by emphatic contours, saturated colour and the woman’s upward-reaching gesture.\u003c\/p\u003e\n\n\u003cp\u003eItalian-born and active in France, Cappiello helped reshape commercial poster design during the early twentieth century. Rather than relying upon elaborate settings or dense explanatory detail, he developed images around a single memorable figure or visual conceit, often isolated by dramatic tonal contrast. Such clarity was particularly effective in the modern city, where advertisements needed to register quickly from a wall or hoarding. Here, the woman and bottle form an immediately legible emblem, while the surrounding oranges give the beverage subject an atmosphere of freshness, warmth and exuberance without distracting from its central silhouette.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe deep blue background is crucial to the design. It contains no landscape, interior or visible ground line, so the woman appears to move through a purely graphic space. Her pale skin and white clothing stand sharply forward, while the warm orange fruit and vivid red accents produce flashes of colour across the cool field. The strongest reds gather in her hair and in the broad stripes of her skirt, visually connecting the upper and lower halves of the figure.\u003c\/p\u003e\n\n\u003cp\u003eCappiello offsets the woman from the precise centre, allowing the foliage to carry the eye around her. Green leaves spill down from the upper edge and gather more densely along the right, where overlapping oranges form a loose decorative frame. Individual fruits are given rounded volume through bright highlights, but they also operate as repeated discs within the larger pattern. Their compact geometry contrasts with the narrow, curling leaves and the sweeping folds of the dress.\u003c\/p\u003e\n\n\u003cp\u003eThe bottle introduces another useful opposition. Its straight sides and small label details are comparatively controlled beside the animated contours of the woman’s body and clothing. Her arm rises towards the upper left, passing in front of foliage and partially obscured fruit; below, the skirt moves diagonally towards the opposite corner. These crossing directions prevent the composition from becoming static. Even the simplified face contributes to the poster’s economy: the expression reads as joyful without competing with the broader impact of pose and colour.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1921, the advertising poster had become a conspicuous part of European urban visual culture, communicating through scale, compression and rapid recognition. Cappiello’s particular achievement lay in understanding that a commercial image could be persuasive without attempting to describe everything. He reduced products to memorable associations—a character, a gesture, an unexpected colour combination—and gave those elements enough graphic force to remain clear at a distance.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFemme tenant une bouteille\u003c\/em\u003e demonstrates that method with unusual decorative richness. Its fruit and foliage are lush, yet the underlying structure remains economical: one figure, one bottle and a limited set of strongly opposed colours. The result occupies a productive space between illustration and emblem. It retains the animation of a painted scene, but possesses the immediate visual impact required of modern advertising—a concentrated burst of blue, orange, green and red organised around a single celebratory gesture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/fr\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/fr\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/fr\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/fr\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/fr\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67640689754503,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67640689787271,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67640689820039,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67640689852807,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67640689885575,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67640689918343,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67640689951111,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67640689983879,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67640690016647,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67640690049415,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67640690082183,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67640690114951,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67640690147719,"sku":null,"price":110.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67640690180487,"sku":null,"price":251.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67640690213255,"sku":null,"price":270.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67640690246023,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67640690278791,"sku":null,"price":289.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67640690311559,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67640690344327,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67640690377095,"sku":null,"price":289.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67640690409863,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67640690442631,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67640690475399,"sku":null,"price":395.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67640690508167,"sku":null,"price":424.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67640690540935,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67640690573703,"sku":null,"price":443.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67640690606471,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67640690639239,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67640690672007,"sku":null,"price":443.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67640690704775,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67640690737543,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67640690770311,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67640690803079,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67640690835847,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67640690868615,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67640690901383,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67640690934151,"sku":null,"price":279.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67640690966919,"sku":null,"price":1472.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67640690999687,"sku":null,"price":1386.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67640691032455,"sku":null,"price":356.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67640691065223,"sku":null,"price":1770.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67640691097991,"sku":null,"price":1665.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67640691130759,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67640691163527,"sku":null,"price":2694.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67640691196295,"sku":null,"price":2501.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67640691229063,"sku":null,"price":799.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67640691261831,"sku":null,"price":3608.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67640691294599,"sku":null,"price":3367.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_c2a12867-a3d7-493b-9838-e0e5bfe15733.jpg?v=1791305012","url":"https:\/\/uniquemaps.ca\/fr\/products\/woman-holding-a-bottle-vintage-drinks-advertising-poster-by-leonetto-cappiello-1921","provider":"The Unique Maps Co.","version":"1.0","type":"link"}