{"product_id":"braska-vintage-aperitif-poster-1920","title":"Braska Vintage Aperitif Poster, 1920","description":"\u003cp\u003e\u003cem\u003eBraska, Apéritif Fortifiant\u003c\/em\u003e, created by Lithographie Artistique in 1920, makes its sales pitch through an affable elderly drinker, a prominently placed bottle and lettering designed to be read at a glance. The man raises a small glass while holding a smoking pipe, his broad smile giving the advertised aperitif an air of convivial familiarity. Above him, the name “BRASKA” sweeps across the poster in emphatic yellow; below, “APÉRITIF FORTIFIANT” anchors the composition with an equally direct statement of the drink’s supposed strengthening qualities.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which commercial lithography had become a highly visible part of urban culture. Advertisers needed designs capable of competing for attention in busy streets, cafés and shopfronts, and this one answers that challenge with simplified forms, concentrated colour and an instantly legible hierarchy. Its decorative curves retain something of late Art Nouveau display lettering, while the emphatic branding and reduced spatial depth anticipate the increasingly economical graphic language of the 1920s. Rather than offering a detailed setting or narrative, it binds personality, product and slogan into a single memorable emblem.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central figure is treated almost as a personification of the Braska brand. His dark jacket gives him a degree of formality, but the pipe, raised glass and genial expression soften the effect. Strong shadow beneath his chin models the face without disturbing the poster’s broadly flat construction. Small details—the wisp of pipe smoke, reflections in the dark drink and the carefully articulated features around the eyes and mouth—reward closer attention, even though the overall design is intended to communicate quickly.\u003c\/p\u003e\n\n\u003cp\u003eThe bottle rises through the lower central area, large enough to remain unmistakable beside the figure. Its dark brown-black body is relieved by highlights and a clearly defined label, setting it against the surrounding field of warmer colour. Red, orange and yellow generate much of the poster’s energy, while a cooler blue backdrop sharpens the silhouette of the man and prevents the palette from becoming uniformly hot. Black and white accents further clarify the bottle, clothing and typography.\u003c\/p\u003e\n\n\u003cp\u003eLettering is not merely added to the illustration but forms part of its architecture. The arched yellow brand name creates a visual canopy over the drinker, directing attention down towards his face, glass and bottle. At the lower edge, the heavier wording acts as a base, containing the figure within a strong vertical arrangement. A distinct border reinforces this sense of enclosure. The result has little conventional depth: figure, bottle and text are layered for maximum visibility rather than organised as a naturalistic scene.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eThe French phrase \u003cem\u003eapéritif fortifiant\u003c\/em\u003e presents Braska both as a pre-meal drink and as a fortifying tonic, bringing together sociability and the health-oriented language frequently used in historical beverage advertising. The elderly spokesman is therefore an astute choice. His robust good humour supplies the product with a ready-made human character, communicating reassurance more immediately than a lengthy claim could have done.\u003c\/p\u003e\n\n\u003cp\u003eWhat distinguishes the design is the efficiency with which it turns a modest drinking ritual into a complete commercial identity. The viewer encounters the name first, then the smiling consumer, raised glass and oversized bottle, before arriving at the descriptive slogan. Decorative without becoming intricate, \u003cem\u003eBraska, Apéritif Fortifiant\u003c\/em\u003e records a moment when poster design was moving towards the bolder contrasts and compressed messages that would shape modern advertising.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 24x36in (60x90cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":67649356628359,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67649356661127,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67649356693895,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":67649356726663,"sku":null,"price":75.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":67649356759431,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed 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