Dresdner Hofbräu Vintage Bock Beer Poster by Fritz Wolff, 1899
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1899 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato in Canada
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1899 e stampata in qualità museale. Descrizione completa
Scegli il formato
Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
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Fritz Wolff’s Dresdner Hofbräu Bock-Bier, dated 1899, turns a beer advertisement into a compact comic encounter. Against a brilliant yellow ground, a...
Continua a leggereFritz Wolff’s Dresdner Hofbräu Bock-Bier, dated 1899, turns a beer advertisement into a compact comic encounter. Against a brilliant yellow ground, a bearded gentleman in top hat and black coat confronts a shaggy, magnificently horned goat balanced upon a wooden barrel. The man raises his beer mug while pointing towards the animal, his startled expression lending the scene the immediacy of a theatrical exchange. Above them, the brewery’s name is announced in emphatic block capitals.
The goat is more than an amusing mascot: “Bock” is also the German word for a male goat, making the animal a natural visual pun for bock beer. Wolff uses that linguistic association to give the drink a memorable character at a time when posters and other trade graphics were becoming increasingly prominent in urban commercial life. Rather than relying on a restrained label or a lengthy sales message, the design makes its case through bold contrast, humour and an instantly legible silhouette.
A closer look
The poster’s asymmetrical arrangement creates much of its animation. The gentleman occupies the left side, leaning and gesturing across the composition, while the goat rises near the centre on its circular barrel. Their opposing poses establish a lively visual conversation: the man’s extended finger and lifted mug direct attention towards the animal, whose curved horns and alert face answer with a stubborn, almost proprietorial presence.
Colour is handled with similar economy. The intense yellow background provides little sense of conventional setting, instead functioning as a field of light against which every dark form becomes sharply readable. Black, deep brown and grey define the coat, hat, goat and barrel, with touches of white bringing out the man’s face, beard and foaming or reflective mug. Small yellow spots along the gentleman’s lapel echo the surrounding ground and prevent his dark clothing from becoming a single, heavy mass.
Close inspection reveals a surprising density of descriptive detail within this forceful graphic scheme. Fine lines articulate the man’s beard and animated features; the goat’s coarse coat is built from irregular marks, contrasting with the smoother planes of the gentleman’s formal dress. The barrel is given visible staves, grain and curved highlights, enough to suggest its cylindrical weight without weakening the design’s essential flatness. At the lower left, Wolff’s initials, “F.W.”, sit discreetly beneath the action.
Context and significance
Made at the end of the nineteenth century, Dresdner Hofbräu Bock-Bier belongs to a period when commercial posters increasingly had to command attention at a glance. Large lettering, simplified colour areas and strongly characterised figures allowed advertisements to remain legible amid the visual competition of the modern city. Wolff’s design exemplifies that economy: product, name and joke are grasped almost simultaneously.
Yet the poster’s appeal lies in more than efficiency. Its dressed-up drinker, improbable barrel-top encounter and knowing use of the bock-goat pun give the advertisement the character of an illustrated anecdote. The result is a particularly vivid example of late nineteenth-century beverage advertising, poised between detailed pictorial illustration and the bolder visual language of modern graphic design.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 24x36in (60x90cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Fritz Wolff’s Dresdner Hofbräu Bock-Bier, dated 1899, turns a beer advertisement into a compact comic encounter. Against a brilliant yellow ground, a bearded gentleman in top hat and black coat confronts a shaggy, magnificently horned goat balanced upon a wooden barrel. The man raises his beer mug while pointing towards the animal, his startled expression lending the scene the immediacy of a theatrical exchange. Above them, the brewery’s name is announced in emphatic block capitals.
The goat is more than an amusing mascot: “Bock” is also the German word for a male goat, making the animal a natural visual pun for bock beer. Wolff uses that linguistic association to give the drink a memorable character at a time when posters and other trade graphics were becoming increasingly prominent in urban commercial life. Rather than relying on a restrained label or a lengthy sales message, the design makes its case through bold contrast, humour and an instantly legible silhouette.
A closer look
The poster’s asymmetrical arrangement creates much of its animation. The gentleman occupies the left side, leaning and gesturing across the composition, while the goat rises near the centre on its circular barrel. Their opposing poses establish a lively visual conversation: the man’s extended finger and lifted mug direct attention towards the animal, whose curved horns and alert face answer with a stubborn, almost proprietorial presence.
Colour is handled with similar economy. The intense yellow background provides little sense of conventional setting, instead functioning as a field of light against which every dark form becomes sharply readable. Black, deep brown and grey define the coat, hat, goat and barrel, with touches of white bringing out the man’s face, beard and foaming or reflective mug. Small yellow spots along the gentleman’s lapel echo the surrounding ground and prevent his dark clothing from becoming a single, heavy mass.
Close inspection reveals a surprising density of descriptive detail within this forceful graphic scheme. Fine lines articulate the man’s beard and animated features; the goat’s coarse coat is built from irregular marks, contrasting with the smoother planes of the gentleman’s formal dress. The barrel is given visible staves, grain and curved highlights, enough to suggest its cylindrical weight without weakening the design’s essential flatness. At the lower left, Wolff’s initials, “F.W.”, sit discreetly beneath the action.
Context and significance
Made at the end of the nineteenth century, Dresdner Hofbräu Bock-Bier belongs to a period when commercial posters increasingly had to command attention at a glance. Large lettering, simplified colour areas and strongly characterised figures allowed advertisements to remain legible amid the visual competition of the modern city. Wolff’s design exemplifies that economy: product, name and joke are grasped almost simultaneously.
Yet the poster’s appeal lies in more than efficiency. Its dressed-up drinker, improbable barrel-top encounter and knowing use of the bock-goat pun give the advertisement the character of an illustrated anecdote. The result is a particularly vivid example of late nineteenth-century beverage advertising, poised between detailed pictorial illustration and the bolder visual language of modern graphic design.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 24x36in (60x90cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
