{"product_id":"jules-mumm-vintage-champagne-poster-by-maurice-realier-dumas-1895","title":"Jules Mumm Vintage Champagne Poster by Maurice Réalier-Dumas, 1895","description":"\u003cp\u003eMaurice Réalier-Dumas’s \u003cem\u003eChampagne Jules Mumm\u003c\/em\u003e, created in 1895, turns the simple act of raising a glass into a poised piece of Belle Époque theatre. A fashionable woman appears in profile at the left, her pale pink dress flowing in long, curved lines as she brings a slender champagne glass to her lips. Against the deep blue ground, her softly lit figure has an almost luminous presence, while the surrounding lettering announces the product with emphatic clarity.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to a period in which French advertising became an increasingly conspicuous part of urban visual culture. Commercial commissions offered artists the opportunity to combine decorative invention with direct communication, promoting the pleasures and aspirations associated with modern life. Réalier-Dumas, active in France during the late nineteenth and early twentieth centuries, was particularly adept at balancing elegance with graphic force. Here, champagne is presented not through bottles, vineyards or cellars, but through a stylish consumer: the drink becomes inseparable from leisure, fashion and cultivated sociability.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition is carefully asymmetrical. The woman occupies the central-left portion of the design, leaving the right side available for the name “Jules Mumm \u0026amp; Co.” Her upright posture and raised arm establish a sequence of diagonals that carries the eye from the folds of her dress towards the glass and then into the typography. Curved lines along the left margin reinforce this upward motion, giving the otherwise flat arrangement a graceful sense of animation.\u003c\/p\u003e\n\n\u003cp\u003eColour supplies much of the poster’s impact. The dress is rendered in soft pinks, creams and muted skin tones, set against a blue field that subtly shifts in depth. Small highlights articulate the glass and the woman’s hair, while gold-edged lettering introduces a richer decorative accent. Rather than constructing a fully dimensional setting, Réalier-Dumas relies on clean contours and broad areas of colour; the figure is isolated from any specific interior, allowing gesture, silhouette and brand name to carry the message.\u003c\/p\u003e\n\n\u003cp\u003eThe lettering operates as an integral part of the design rather than as an appended caption. “CHAMPAGNE” stretches prominently across the upper section in bold white capitals, immediately identifying the commodity. Below, the more compact “JULES MUMM \u0026amp; Co.” forms a strong block beside the figure, while “REIMS” anchors the lower edge in a cream panel and decorative type. This descending hierarchy—from drink, to company, to place—makes the advertisement legible at a glance, yet its varied letterforms reward closer attention.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eReims is not incidental to the design: the city is closely associated with the production and commercial identity of Champagne. By giving its name such prominence, the poster links Jules Mumm \u0026amp; Co. to a recognised geographical centre of the trade. Yet the emphasis remains distinctly modern. The woman’s fashionable appearance and self-possessed enjoyment of the drink transform regional provenance into a cosmopolitan promise.\u003c\/p\u003e\n\n\u003cp\u003eAs an advertisement, \u003cem\u003eChampagne Jules Mumm\u003c\/em\u003e is concise; as graphic art, it is remarkably controlled. Figure, lettering and colour have been reduced to a few memorable elements, each performing a clear visual task. The result captures a characteristic tension within Belle Époque poster design: commercial directness enriched by decorative line, cultivated style and the spectacle of contemporary leisure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the undefined version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"18x6in (45x15cm) \/ Art print","offer_id":67649370718599,"sku":null,"price":66.0,"currency_code":"CAD","in_stock":true},{"title":"18x6in (45x15cm) \/ Framed art print","offer_id":67649370751367,"sku":null,"price":183.0,"currency_code":"CAD","in_stock":true},{"title":"18x6in (45x15cm) \/ Framed canvas","offer_id":67649370784135,"sku":null,"price":202.0,"currency_code":"CAD","in_stock":true},{"title":"24x8in (60x20cm) \/ Art print","offer_id":67649370816903,"sku":null,"price":96.0,"currency_code":"CAD","in_stock":true},{"title":"24x8in (60x20cm) \/ Framed art print","offer_id":67649370849671,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"24x8in (60x20cm) \/ Framed canvas","offer_id":67649370882439,"sku":null,"price":327.0,"currency_code":"CAD","in_stock":true},{"title":"36x12in (90x32cm) \/ Art print","offer_id":67649370915207,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"36x12in (90x32cm) \/ Framed art print","offer_id":67649370947975,"sku":null,"price":471.0,"currency_code":"CAD","in_stock":true},{"title":"36x12in (90x32cm) \/ Framed canvas","offer_id":67649370980743,"sku":null,"price":509.0,"currency_code":"CAD","in_stock":true},{"title":"45x16in (114x40cm) \/ Art print","offer_id":67649371013511,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"45x16in (114x40cm) \/ Framed art print","offer_id":67649371046279,"sku":null,"price":672.0,"currency_code":"CAD","in_stock":true},{"title":"45x16in (114x40cm) \/ Framed canvas","offer_id":67649371079047,"sku":null,"price":807.0,"currency_code":"CAD","in_stock":true},{"title":"50x17in (125x43cm) \/ Art print","offer_id":67649371111815,"sku":null,"price":423.0,"currency_code":"CAD","in_stock":true},{"title":"50x17in (125x43cm) \/ Framed art print","offer_id":67649371144583,"sku":null,"price":1527.0,"currency_code":"CAD","in_stock":true},{"title":"50x17in (125x43cm) \/ Framed canvas","offer_id":67649371177351,"sku":null,"price":1527.0,"currency_code":"CAD","in_stock":true},{"title":"60x21in (150x53cm) \/ Art print","offer_id":67649371210119,"sku":null,"price":567.0,"currency_code":"CAD","in_stock":true},{"title":"60x21in (150x53cm) \/ Framed art print","offer_id":67649371242887,"sku":null,"price":2448.0,"currency_code":"CAD","in_stock":true},{"title":"60x21in (150x53cm) \/ Framed canvas","offer_id":67649371275655,"sku":null,"price":2448.0,"currency_code":"CAD","in_stock":true},{"title":"70x24in (180x60cm) \/ Art print","offer_id":67649371308423,"sku":null,"price":807.0,"currency_code":"CAD","in_stock":true},{"title":"70x24in (180x60cm) \/ Framed art print","offer_id":67649371341191,"sku":null,"price":3255.0,"currency_code":"CAD","in_stock":true},{"title":"70x24in (180x60cm) \/ Framed canvas","offer_id":67649371373959,"sku":null,"price":3447.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_102f4190-dd2e-4bd6-b6f9-904376a72a6c.jpg?v=1791388770","url":"https:\/\/uniquemaps.ca\/it\/products\/jules-mumm-vintage-champagne-poster-by-maurice-realier-dumas-1895","provider":"The Unique Maps Co.","version":"1.0","type":"link"}