La Fleur de Blé Vintage Advertising Poster, 1910
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata nel nostro laboratorio di Londra dall’opera originale del 1910 e stampata in qualità museale. Descrizione completa
L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.L’offerta del Collezionista
Scegli due opere idonee e ricevi il 20% di sconto su entrambe. Scegline tre e quella al prezzo più basso è in omaggio, con un risparmio massimo del 33%.
Abbina liberamente mappe standard idonee e stampe d’arte fine art. Non è richiesto alcun codice; l’offerta viene applicata automaticamente al checkout.
Sono incluse le configurazioni standard su ordinazione. Sono esclusi formati su misura, design personalizzati e lavori su commissione.
Hai bisogno di consegne a indirizzi diversi? Contattaci prima di effettuare l’ordine.
Restaurato a Londra • Stampato e incorniciato in Canada
Opera d’arte autentica
L’opera d’arte che stampiamo è fedelmente restaurata dalla fonte originale - solitamente un museo, una biblioteca o una collezione privata. Non sostituiamo mai, ridisegniamo o inventiamo l’opera dell’artista usando l’IA generativa.
Restaurata dall’opera originale del 1910 e stampata in qualità museale. Descrizione completa
Scegli il formato
Scegli la finitura
(Maggiori informazioni)
Gift message & custom finish
If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
Every order is custom made, so if you need the size adjusted slightly, or printed on an unusual material, just let us know. We've done thousands of custom orders over the years, so there's (almost) nothing we can't manage.
You can also contact us before you order, if you prefer!
La scelta di collezionisti, designer e di chi cerca un regalo speciale
Oltre 8.000 recensioni a 5 stelle
La Fleur de Blé (1910–1920), dated 1910 and created by Lith. de Laeken, is a spirited beverage advertisement built around an improbably...
Continua a leggereLa Fleur de Blé (1910–1920), dated 1910 and created by Lith. de Laeken, is a spirited beverage advertisement built around an improbably monumental bottle. Two gentlemen converse on either side of it: one stands upright in a yellow coat and black hat, while the other, dressed in a yellow shirt and broad brown belt, leans into the exchange with an open smile. Behind them, an intense green field darkens towards the edges, concentrating attention on the figures and the brightly labelled product between them.
The poster belongs to an early twentieth-century commercial culture in which lithography allowed advertising to combine emphatic lettering, broad colour and detailed illustration. Its title translates as ‘The Wheat Flower’, linking the drink through its name to agricultural imagery, while the accompanying wording identifies the advertiser as the Distillerie de l’Union. Rather than presenting the bottle in isolation, the design turns recommendation into a miniature scene: conversation, gesture and good humour give the product a sociable identity, while its exaggerated scale ensures that the commercial message remains unmistakable.
A closer look
The bottle occupies the central foreground like a third character. Its pale glass and intricate label stand out sharply against the green ground, and a small rooster motif can be discerned among the coloured borders, lettering and geometric decoration. The enlargement is deliberately theatrical: the men appear to flank the bottle rather than hold it, transforming an ordinary consumer object into the structural axis of the composition.
Each figure contributes a different visual rhythm. On the left, the gentleman’s long yellow coat creates a strong vertical form, tempered by the dark accents of his hat and clothing. Opposite him, the second man’s more relaxed posture introduces diagonals through his bent arms and belt. Subtle tonal changes suggest folds in the fabric, while fine lines around hats, faces and accessories lend the caricature-like figures a degree of character without interrupting the poster’s broad graphic clarity.
Typography frames the exchange. Across the upper portion, ‘LA FLEUR de BLÉ’ appears in large white letters edged in black, exceptionally legible against the saturated background. An italicised French sales pitch occupies the upper left, visually resembling spoken endorsement, while ‘DISTILLERIE DE L’UNION’ is announced below in forceful red. At the lower right, the angled word ‘JUMET’ adds a final burst of movement. These changes of scale, colour and direction guide the eye from brand name to scene, then down towards the distillery and place name.
Context and significance
Commercial posters of this period often had to communicate at speed, whether encountered in the street, a café or another public setting. La Fleur de Blé meets that demand through a deliberately economical hierarchy: vivid green establishes visibility, yellow gives the figures immediate prominence, and red is reserved for the manufacturer’s name. Lithography was particularly well suited to such designs, accommodating both flat, assertive colour and the finer descriptive work of faces, clothing and labels.
What gives the poster its lasting interest is the balance between ornament and directness. The bottle label rewards close inspection, yet the composition remains readable from a distance; the gentlemen provide anecdotal charm, but never compete with the brand. The result is an engaging example of how early twentieth-century advertising could turn a simple recommendation between two drinkers into a bold and carefully ordered graphic performance.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
La Fleur de Blé (1910–1920), dated 1910 and created by Lith. de Laeken, is a spirited beverage advertisement built around an improbably monumental bottle. Two gentlemen converse on either side of it: one stands upright in a yellow coat and black hat, while the other, dressed in a yellow shirt and broad brown belt, leans into the exchange with an open smile. Behind them, an intense green field darkens towards the edges, concentrating attention on the figures and the brightly labelled product between them.
The poster belongs to an early twentieth-century commercial culture in which lithography allowed advertising to combine emphatic lettering, broad colour and detailed illustration. Its title translates as ‘The Wheat Flower’, linking the drink through its name to agricultural imagery, while the accompanying wording identifies the advertiser as the Distillerie de l’Union. Rather than presenting the bottle in isolation, the design turns recommendation into a miniature scene: conversation, gesture and good humour give the product a sociable identity, while its exaggerated scale ensures that the commercial message remains unmistakable.
A closer look
The bottle occupies the central foreground like a third character. Its pale glass and intricate label stand out sharply against the green ground, and a small rooster motif can be discerned among the coloured borders, lettering and geometric decoration. The enlargement is deliberately theatrical: the men appear to flank the bottle rather than hold it, transforming an ordinary consumer object into the structural axis of the composition.
Each figure contributes a different visual rhythm. On the left, the gentleman’s long yellow coat creates a strong vertical form, tempered by the dark accents of his hat and clothing. Opposite him, the second man’s more relaxed posture introduces diagonals through his bent arms and belt. Subtle tonal changes suggest folds in the fabric, while fine lines around hats, faces and accessories lend the caricature-like figures a degree of character without interrupting the poster’s broad graphic clarity.
Typography frames the exchange. Across the upper portion, ‘LA FLEUR de BLÉ’ appears in large white letters edged in black, exceptionally legible against the saturated background. An italicised French sales pitch occupies the upper left, visually resembling spoken endorsement, while ‘DISTILLERIE DE L’UNION’ is announced below in forceful red. At the lower right, the angled word ‘JUMET’ adds a final burst of movement. These changes of scale, colour and direction guide the eye from brand name to scene, then down towards the distillery and place name.
Context and significance
Commercial posters of this period often had to communicate at speed, whether encountered in the street, a café or another public setting. La Fleur de Blé meets that demand through a deliberately economical hierarchy: vivid green establishes visibility, yellow gives the figures immediate prominence, and red is reserved for the manufacturer’s name. Lithography was particularly well suited to such designs, accommodating both flat, assertive colour and the finer descriptive work of faces, clothing and labels.
What gives the poster its lasting interest is the balance between ornament and directness. The bottle label rewards close inspection, yet the composition remains readable from a distance; the gentlemen provide anecdotal charm, but never compete with the brand. The result is an engaging example of how early twentieth-century advertising could turn a simple recommendation between two drinkers into a bold and carefully ordered graphic performance.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Molte delle nostre mappe e stampe d’arte vengono scelte come regali premurosi per case, uffici, studi e luoghi significativi.
Scegli un’opzione incorniciata per il regalo più semplice, pronto da appendere, oppure scegli una stampa non incorniciata se il destinatario preferisce selezionare la propria cornice.
Realizziamo gli ordini localmente in 23 paesi in tutto il mondo, così i regali possono spesso essere prodotti vicino al destinatario. Questo li aiuta ad arrivare più rapidamente, a viaggiare in maggiore sicurezza e a evitare sorprese legate a dazi doganali o di importazione.
- Possiamo consegnare direttamente al destinatario
- I pezzi incorniciati arrivano pronti da appendere
- Le stampe non incorniciate sono accuratamente imballate in un robusto tubo protettivo
- Quasi ogni ordine viene realizzato localmente, per regali più rapidi e sicuri
- Il reso entro 90 giorni dà al destinatario il tempo di decidere
Se non sei sicuro di cosa scegliere, ti invitiamo a contattarci. Possiamo aiutarti a scegliere la mappa, il formato, la finitura o l’opzione di consegna più adatti.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
Lavoriamo con interior designer, realtà del settore hospitality, professionisti del settore immobiliare, uffici e acquirenti aziendali per singoli pezzi e progetti coordinati di più ampia portata.
Quest'opera può essere adattata a una specifica parete, stanza o progetto e il nostro laboratorio può aiutare a coordinare dimensioni, materiale e incorniciatura prima della produzione.
- Dimensioni precise, extra-large e su misura
- Incorniciatura personalizzata, montaggio e materiali alternativi
- Pezzi coordinati per più stanze o sedi
- Personalizzazione dell'opera, per regolarne il colore e lo stile
- Consulenza su arte e incorniciatura da parte del nostro laboratorio
- Produzione locale per progetti in tutto il mondo
Ogni stampa artistica restaurata inizia dall’opera originale dell’artista—mai da una sostituzione generata dall’IA.
Il nostro studio di Londra lavora a partire da materiali di origine accuratamente selezionati da musei, biblioteche, archivi e collezioni private. Restauriamo i danni dovuti all’età, i colori sbiaditi e le imperfezioni di riproduzione, preservando al contempo la composizione, il tratto del pennello, il segno, la texture e il carattere d’epoca dell’artista.
Non utilizziamo l’IA generativa per ridisegnare, reinterpretare o inventare l’opera. Il restauro digitale viene impiegato solo per recuperare e riprodurre l’opera originale nel modo più fedele possibile.
Una volta restaurata, l’opera master viene preparata per il formato e la finitura da te scelti. Il tuo pezzo viene quindi stampato e, se selezionato, incorniciato vicino alla destinazione di consegna.
Le nostre stampe artistiche giclée utilizzano carta opaca archivistica senza acidi da 200 g/m² e inchiostri pigmentati resistenti allo sbiadimento, per una finitura ricca e di qualità museale. Le stampe artistiche incorniciate utilizzano acrilico ottico cristallino e arrivano pronte da appendere.
Sono disponibili anche tele incorniciate ed edizioni speciali su cotone-rag. Scopri di più sui nostri materiali e finiture.
Restauriamo e produciamo mappe e stampe d’arte dal 1984, e garantiamo personalmente ogni pezzo.
Ogni ordine è coperto dalla nostra garanzia di 10 anni e dalla garanzia di consegna senza danni. Se il vostro pezzo arriva danneggiato, lo sostituiremo o lo rifaremo gratuitamente. Se qualsiasi altro aspetto non fosse conforme, contattate il nostro team di laboratorio e provvederemo tempestivamente a risolvere il problema.
Per tutti i dettagli, consultate la nostra politica su resi e rimborsi.
