{"product_id":"la-fleur-de-ble-vintage-advertising-poster-1910","title":"La Fleur de Blé Vintage Advertising Poster, 1910","description":"\u003cp\u003e\u003cem\u003eLa Fleur de Blé (1910–1920)\u003c\/em\u003e, dated 1910 and created by Lith. de Laeken, is a spirited beverage advertisement built around an improbably monumental bottle. Two gentlemen converse on either side of it: one stands upright in a yellow coat and black hat, while the other, dressed in a yellow shirt and broad brown belt, leans into the exchange with an open smile. Behind them, an intense green field darkens towards the edges, concentrating attention on the figures and the brightly labelled product between them.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to an early twentieth-century commercial culture in which lithography allowed advertising to combine emphatic lettering, broad colour and detailed illustration. Its title translates as ‘The Wheat Flower’, linking the drink through its name to agricultural imagery, while the accompanying wording identifies the advertiser as the Distillerie de l’Union. Rather than presenting the bottle in isolation, the design turns recommendation into a miniature scene: conversation, gesture and good humour give the product a sociable identity, while its exaggerated scale ensures that the commercial message remains unmistakable.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle occupies the central foreground like a third character. Its pale glass and intricate label stand out sharply against the green ground, and a small rooster motif can be discerned among the coloured borders, lettering and geometric decoration. The enlargement is deliberately theatrical: the men appear to flank the bottle rather than hold it, transforming an ordinary consumer object into the structural axis of the composition.\u003c\/p\u003e\n\n\u003cp\u003eEach figure contributes a different visual rhythm. On the left, the gentleman’s long yellow coat creates a strong vertical form, tempered by the dark accents of his hat and clothing. Opposite him, the second man’s more relaxed posture introduces diagonals through his bent arms and belt. Subtle tonal changes suggest folds in the fabric, while fine lines around hats, faces and accessories lend the caricature-like figures a degree of character without interrupting the poster’s broad graphic clarity.\u003c\/p\u003e\n\n\u003cp\u003eTypography frames the exchange. Across the upper portion, ‘LA FLEUR de BLÉ’ appears in large white letters edged in black, exceptionally legible against the saturated background. An italicised French sales pitch occupies the upper left, visually resembling spoken endorsement, while ‘DISTILLERIE DE L’UNION’ is announced below in forceful red. At the lower right, the angled word ‘JUMET’ adds a final burst of movement. These changes of scale, colour and direction guide the eye from brand name to scene, then down towards the distillery and place name.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters of this period often had to communicate at speed, whether encountered in the street, a café or another public setting. \u003cem\u003eLa Fleur de Blé\u003c\/em\u003e meets that demand through a deliberately economical hierarchy: vivid green establishes visibility, yellow gives the figures immediate prominence, and red is reserved for the manufacturer’s name. Lithography was particularly well suited to such designs, accommodating both flat, assertive colour and the finer descriptive work of faces, clothing and labels.\u003c\/p\u003e\n\n\u003cp\u003eWhat gives the poster its lasting interest is the balance between ornament and directness. The bottle label rewards close inspection, yet the composition remains readable from a distance; the gentlemen provide anecdotal charm, but never compete with the brand. The result is an engaging example of how early twentieth-century advertising could turn a simple recommendation between two drinkers into a bold and carefully ordered graphic performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632420028807,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632420061575,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632420094343,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632420127111,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632420159879,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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