{"product_id":"sweden-travel-poster-by-kartografiska-institutet-1931","title":"Sweden Travel Poster by Kartografiska institutet, 1931","description":"\u003cp\u003eKartografiska institutet’s 1931 travel poster \u003cem\u003eSweden Suède Sverige\u003c\/em\u003e turns the country into a vivid, illustrated map: an elongated orange landmass surrounded by deep blue water and animated with mountains, forests, settlements, animals and ships. Rather than presenting Sweden through a single celebrated monument, the design gathers an entire nation into one playful cartographic panorama. The emphatic title at the top and the bright sun in the upper right give the composition an immediate graphic force, while a multitude of miniature details rewards closer inspection.\u003c\/p\u003e\n\n\u003cp\u003eIssued during the interwar period, the poster addresses travellers in English, French and Swedish, revealing the international audience Sweden hoped to attract. Its Art Deco-inflected clarity belongs to an era when tourism advertising increasingly relied on simplified forms, bold colour and memorable typography. Kartografiska institutet combines this modern promotional language with the conventions of mapmaking: Sweden is made geographically legible, but also transformed into an enticing catalogue of scenery, culture and leisure. The result is less a practical map than a persuasive portrait of the country.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe central map is structured by one of the poster’s strongest contrasts. Warm orange defines the land against saturated blue seas, while green forests, brown mountain forms, yellow highlights and crisp black outlines subdivide the terrain. Thin regional boundaries provide order without suppressing the illustration. Across the map, tiny villages and buildings sit among textured woodland and rocky uplands; small animals appear within the landscape, and boats punctuate the long coastline. These details create a lively rhythm of discovery, turning geographical space into a succession of miniature scenes.\u003c\/p\u003e\n\n\u003cp\u003eAt the upper left, a smaller inset places Sweden within the broader Scandinavian region, including Finland and Norway. This restrained point of orientation contrasts with the exuberance of the main map. In the upper right, a large sun accompanies the French phrase “LE SOLEIL DE MINUIT”, making the Midnight Sun one of the country’s defining attractions. The motif is both descriptive and promotional: an unusual northern phenomenon becomes a bold circular emblem that balances the tall, irregular shape of Sweden below.\u003c\/p\u003e\n\n\u003cp\u003eTransport is woven into the design rather than treated as an afterthought. Steamships and coastal vessels suggest maritime connections, while the lower-right text advertises routes from Hamburg and Berlin to Sweden. Decorative frames separate this practical information from the illustrated map, yet the ships visually bridge the two areas. The poster therefore presents not only what might be encountered on arrival, but also the means of reaching it.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eTravel posters of the early twentieth century had to communicate at a glance in stations, booking offices and other public settings. \u003cem\u003eSweden Suède Sverige\u003c\/em\u003e answers that demand through a clear hierarchy: country name first, recognisable map second, then a wealth of regional attractions for the eye to explore. Its multilingual wording and references to continental transport routes place Sweden within a network of European travel while preserving a distinctive national identity built from coastline, forests, northern light and scattered settlements.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s particular charm lies in the meeting of cartographic order and visual abundance. Borders, labels and geographical outlines supply structure, but the small boats, buildings, animals and landscape motifs prevent the country from feeling abstract. Sweden becomes at once a destination, a map and a compact illustrated world—modern in its graphic confidence, yet full of affectionate, closely observed detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 36x24in (90x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"A4 (210x297mm) \/ Art print","offer_id":68178443665799,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":68178443698567,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":68178443731335,"sku":null,"price":136.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Art print","offer_id":68178443764103,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed art print","offer_id":68178443796871,"sku":null,"price":203.0,"currency_code":"CAD","in_stock":true},{"title":"12x18in (30x45cm) \/ Framed canvas","offer_id":68178443829639,"sku":null,"price":213.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":68178443862407,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":68178443895175,"sku":null,"price":203.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":68178443927943,"sku":null,"price":213.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":68178443960711,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":68178443993479,"sku":null,"price":290.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":68178444026247,"sku":null,"price":310.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":68178444059015,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":68178444091783,"sku":null,"price":290.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":68178444124551,"sku":null,"price":310.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":68178444157319,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":68178444190087,"sku":null,"price":396.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":68178444222855,"sku":null,"price":445.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":68178444255623,"sku":null,"price":163.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":68178444288391,"sku":null,"price":445.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":68178444321159,"sku":null,"price":483.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":68178444353927,"sku":null,"price":163.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":68178444386695,"sku":null,"price":445.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":68178444419463,"sku":null,"price":483.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":68178444452231,"sku":null,"price":213.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":68178444484999,"sku":null,"price":590.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":68178444517767,"sku":null,"price":590.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":68178444550535,"sku":null,"price":213.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":68178444583303,"sku":null,"price":590.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":68178444616071,"sku":null,"price":590.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":68178444648839,"sku":null,"price":281.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":68178444681607,"sku":null,"price":1478.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":68178444714375,"sku":null,"price":1391.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Art print","offer_id":68178444747143,"sku":null,"price":358.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed art print","offer_id":68178444779911,"sku":null,"price":1777.0,"currency_code":"CAD","in_stock":true},{"title":"33x50in (84x127cm) \/ Framed canvas","offer_id":68178444812679,"sku":null,"price":1671.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Art print","offer_id":68178444845447,"sku":null,"price":483.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed art print","offer_id":68178444878215,"sku":null,"price":2705.0,"currency_code":"CAD","in_stock":true},{"title":"40x60in (100x150cm) \/ Framed canvas","offer_id":68178444910983,"sku":null,"price":2511.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Art print","offer_id":68178444943751,"sku":null,"price":802.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed art print","offer_id":68178444976519,"sku":null,"price":3622.0,"currency_code":"CAD","in_stock":true},{"title":"47x70in (120x178cm) \/ Framed canvas","offer_id":68178445009287,"sku":null,"price":3381.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_4ecba86b-e173-4021-a03c-86faeb0f2c8e.jpg?v=1794347810","url":"https:\/\/uniquemaps.ca\/it\/products\/sweden-travel-poster-by-kartografiska-institutet-1931","provider":"The Unique Maps Co.","version":"1.0","type":"link"}