{"product_id":"tog-quinquina-vintage-aperitif-poster-by-leonetto-cappiello-1905","title":"Tog Quinquina Vintage Aperitif Poster by Leonetto Cappiello, 1905","description":"\u003cp\u003eLeonetto Cappiello’s \u003cem\u003eTog. Quinquina. Albert Trilles-Perpignan\u003c\/em\u003e, created in 1905, turns an advertisement for a fortified aperitif into a burst of theatrical movement. Against an uninterrupted field of brilliant yellow, a smiling horsewoman raises the bottle while riding a black horse. Her blue dress, red fringed shawl and the animal’s scarlet trappings form a compact blaze of colour, framed above and below by emphatic blue lettering. With no landscape or architectural setting to distract the eye, figure, product and name register almost simultaneously.\u003c\/p\u003e\n\n\u003cp\u003eAn Italian illustrator working at the centre of early twentieth-century poster design, Cappiello helped reshape the language of commercial advertising. Rather than relying on crowded description, he favoured a single memorable figure, intensified through simplified form and startling colour contrast. The method was particularly effective in the visually competitive streets of the Belle Époque, where posters had to command attention at a glance. Here, the exuberant rider gives Tog Quinquina an instantly recognisable personality: energetic, sociable and slightly extravagant, without the need for a narrative scene.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe design is organised around a forceful vertical sequence. The large word ‘TOG’ crowns the composition in broad blue capitals, with ‘QUINQUINA’ immediately beneath it. From this typographic header the eye drops to the raised bottle and the rider’s face, then follows the curve of her body into the dark mass of the horse. Smaller lettering near the base identifies ‘ALBERT TRILLES · Perpignan’, establishing the commercial association without competing with the principal brand name.\u003c\/p\u003e\n\n\u003cp\u003eCappiello uses the horse almost as a graphic silhouette. Its black coat creates the strongest tonal contrast in the poster, while bright red reins, a red head strap and a patterned blanket break across the body like decorative accents. The animal’s lifted gait introduces movement without requiring a detailed setting. Its polished hooves, arched neck and sharply defined contours give the lower half of the composition a rhythmic, almost processional character.\u003c\/p\u003e\n\n\u003cp\u003eThe rider supplies the poster’s animation and humour. Her broad smile and softly waved hair are readable from a distance, while closer inspection reveals the finer articulation of the shawl’s long fringe against the smoother blue dress. One hand controls the reins; the other presents the bottle upright, its label visible but subordinate to the larger visual drama. The saturated yellow ground eliminates conventional depth, allowing every red, blue, white and black element to retain maximum clarity.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eCommercial posters had become a defining element of modern urban visual culture by 1905, linking new consumer products with vivid public imagery. Cappiello understood that successful advertising depended less on literal explanation than on association and recall. His figures often behave like emblems: isolated against plain grounds, caught in emphatic gestures and bound to the advertised name through colour and pose. In this design, the horsewoman is not merely an illustration beside the text; she is the visual identity of the drink.\u003c\/p\u003e\n\n\u003cp\u003eThe poster’s economy is what keeps it so immediate. Large-scale typography, a restricted palette and a central motif perform distinct tasks, yet lock together with unusual precision. Even the apparent spontaneity of the rider’s gesture is controlled by the geometry of the design: bottle, face, reins and lettering create a clear path through the composition. The result exemplifies Cappiello’s ability to make commercial communication concise, playful and unmistakably public.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633351524743,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633351557511,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633351590279,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633351623047,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633351655815,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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