{"product_id":"vin-mariani-vintage-coca-wine-poster-by-jules-cheret-1894","title":"Vin Mariani Vintage Coca Wine Poster by Jules Chéret, 1894","description":"\u003cp\u003eJules Chéret’s \u003cem\u003eVin Mariani (1894–5)\u003c\/em\u003e, designed in 1894, turns a beverage advertisement into a burst of choreographed movement. A woman in a billowing yellow dress appears to leap across the composition, one arm lifted high as she brandishes a glass. Her orange-red hair, decorated with pink and crimson flowers, flares against an intense blue ground. Rather than placing the product in a sober still life, Chéret makes exhilaration itself the subject: fabric, hair, flowers and even the liquid in the raised glass seem caught in the same upward sweep.\u003c\/p\u003e\n\n\u003cp\u003eThe poster belongs to the flourishing visual culture of Belle Époque France, when colourful lithographic advertising transformed urban streets into open-air galleries. Chéret—often described as the father of the modern poster—was central to that development, bringing together concise lettering, vivid colour and animated figures capable of commanding attention at a distance. Here he promotes Vin Mariani, a popular late nineteenth-century coca wine associated with the period’s enthusiasm for restorative tonics as well as its increasingly cosmopolitan consumer culture. The result is publicity conceived as spectacle: immediate enough for the street, yet sufficiently inventive to reward sustained looking.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe figure is set off by one of the simplest and most effective colour relationships in poster design: warm yellow against cool blue. Her dress occupies much of the left and central foreground, its darker linear accents describing folds without weighing down the buoyant silhouette. The blue surrounding her is not entirely uniform; subtle tonal transitions soften the space around the body, while the generally shallow depth keeps the woman close to the picture plane. She seems less to inhabit a conventional setting than to break across a field of colour.\u003c\/p\u003e\n\n\u003cp\u003eChéret builds the composition around diagonals. The raised arm and glass pull the eye upwards, while the streaming dress and hair carry it back through the figure. A faint secondary female form in the upper left reads almost like an echo of the principal dancer, reinforcing the impression of rapid motion. Small details sharpen the sense of a moment seized in passing: fingers clasp the glass firmly, highlights catch its reflective surface, and a tiny red spill appears near its rim. The flowers threaded through the woman’s hair introduce further flecks of rose and scarlet, linking her head to the warmer accents elsewhere in the design.\u003c\/p\u003e\n\n\u003cp\u003eAt the lower right, the words ‘VIN MARIANI’ appear in large blue capitals. Their emphatic weight anchors a composition that might otherwise seem to fly beyond its boundaries. Chéret’s lettering does not compete with the figure; it completes the visual rhythm, balancing the mass of yellow to the left and converting the brand name into part of the poster’s architecture. Broad areas of flat colour remain legible from afar, while softer passages around the body and finely drawn details sustain interest at closer range.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eLithographic printing made posters of this scale, chromatic intensity and graphic directness particularly effective in public space. Chéret understood that such advertisements had only moments to secure the attention of a passer-by. His solution was not simply enlargement, but simplification: a dominant figure, a compressed palette, a memorable gesture and typography integrated into the design. This approach helped establish the illustrated poster as a distinctive modern art form rather than merely an expanded notice.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eVin Mariani\u003c\/em\u003e also reveals how late nineteenth-century advertising sold an atmosphere as much as a commodity. The drink itself is represented by little more than the raised glass and the bold name below; the greater emphasis falls on gaiety, vitality and social pleasure. More than a century later, it is this fusion of commercial clarity and theatrical exuberance that gives Chéret’s design its enduring visual charge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/it\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/it\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/it\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/it\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/it\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67632448766343,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67632448799111,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67632448831879,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67632448864647,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67632448897415,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed 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