{"product_id":"foch-vintage-aperitif-poster-1920","title":"Foch Vintage Aperitif Poster, 1920","description":"\u003cp\u003e\u003cem\u003eGrand vin cordial-apéritif Foch\u003c\/em\u003e, created by an anonymous artist in 1920, is a forceful piece of beverage advertising built around military bearing, emphatic lettering and a carefully staged bottle and glass. A moustachioed officer in a green uniform occupies the centre-right, his red-and-gold cap and bright decorations emerging crisply from the dark background. Above and around him, the words “GRAND VIN CORDIAL-APÉRITIF” and the commanding name “Foch” establish the poster’s hierarchy at a glance.\u003c\/p\u003e\n\n\u003cp\u003eThe name refers to Marshal Ferdinand Foch, the French military leader who became commander-in-chief of the Allied forces in 1918. Produced shortly after the First World War, the advertisement draws upon his contemporary prominence and the patriotic associations attached to his name. This combination of celebrity, authority and commerce was characteristic of an age in which brightly coloured commercial lithography could turn a brand into a vivid public spectacle. Here, martial dignity is redirected towards the sociable language of the apéritif: polished, celebratory and designed to be remembered.\u003c\/p\u003e\n\n\u003ch3\u003eA closer look\u003c\/h3\u003e\n\n\u003cp\u003eThe composition moves downwards in a sequence of strong visual signals. Large lettering dominates the upper portion, with the compact introductory phrase giving way to the much larger product name. The officer then provides a human focus below, placed slightly away from the central axis so that the design avoids static symmetry. His upright posture, groomed moustache and formal uniform convey assurance, while touches of gold against deep green enliven the darker mass of his clothing.\u003c\/p\u003e\n\n\u003cp\u003eCloser inspection reveals how much decorative work is carried by relatively small details. Fine gold ornament traces the red band of the cap; medals and other insignia punctuate the uniform; and subtle folds across the shoulders prevent the figure from becoming entirely flat. These details remain subordinate to the poster’s broad colour structure, in which saturated red and gold contrast with green, black and warm cream. The result is both descriptive and strongly graphic: modelling is present, but clarity takes precedence over pictorial depth.\u003c\/p\u003e\n\n\u003cp\u003eIn the foreground, the bottle and glass rest on a curved table, making the advertised drink immediately legible without competing with the officer’s face. Slight shadows and the glass’s bright reflections introduce a modest sense of volume into an otherwise flattened arrangement. The rounded edge of the table also supplies a useful counter-rhythm to the firm horizontal lines of the typography. At the lower left, the company name “COMPAGNIE FRANCO-BELGE” anchors the scene in smaller lettering, completing the progression from slogan to personality, product and producer.\u003c\/p\u003e\n\n\u003ch3\u003eContext and significance\u003c\/h3\u003e\n\n\u003cp\u003eBy 1920, the modern advertising poster had become an especially direct meeting point between illustration and graphic design. Its effectiveness depended upon immediate recognition in busy public settings: simplified forms, limited but assertive colour, bold type and a subject readable from a distance. \u003cem\u003eGrand vin cordial-apéritif Foch\u003c\/em\u003e employs each of these devices, yet its most distinctive feature is the merging of military portraiture with the rituals of drinking and hospitality.\u003c\/p\u003e\n\n\u003cp\u003eThe identity of the designer remains unrecorded, but the poster is anything but anonymous in character. Its dark ground, brilliant accents and unusually commanding central figure give the advertisement the air of a public proclamation. At the same time, the waiting glass and bottle soften that authority into conviviality. It is this tension—between official grandeur and everyday consumption—that makes the design such a revealing example of post-war commercial visual culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoosing the right size and finish\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eArtwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.\u003c\/p\u003e\n\n\u003cp\u003eIf you need an exact size, specialist framing or help planning a larger display, \u003ca href=\"\/pages\/contact-us\"\u003eask our workshop for advice\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThe model in the listing images is holding the 18x24in (45x60cm) version of this art print.\u003c\/p\u003e\n\u003cp\u003eWhere personalisation is available, you can add a short title or dedication, or one considered visual detail. \u003ca href=\"\/pages\/map-personalisation\"\u003eSee examples of personalised artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eChoose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. \u003ca target=\"_blank\" href=\"\/pages\/sepia-aged-maps\"\u003eSee examples of our Aged artwork\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.\u003c\/p\u003e\n\n\u003cp\u003eFramed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.\u003c\/p\u003e\n\n\u003cp\u003eSelected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and \u003ca target=\"_blank\" href=\"\/pages\/custom-framing\"\u003especialist framing\u003c\/a\u003e are also available. If the exact option you need is not listed, \u003ca target=\"_blank\" href=\"\/pages\/contact-us\"\u003econtact our workshop\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Unique Maps Co.","offers":[{"title":"8x10in (20x25cm) \/ Art print","offer_id":67633390846343,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed art print","offer_id":67633390879111,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"8x10in (20x25cm) \/ Framed canvas","offer_id":67633390911879,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Art print","offer_id":67633390944647,"sku":null,"price":49.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed art print","offer_id":67633390977415,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true},{"title":"A4 (210x297mm) \/ Framed canvas","offer_id":67633391010183,"sku":null,"price":135.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Art print","offer_id":67633391042951,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed art print","offer_id":67633391075719,"sku":null,"price":203.0,"currency_code":"CAD","in_stock":true},{"title":"12x16in (30x40cm) \/ Framed canvas","offer_id":67633391108487,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Art print","offer_id":67633391141255,"sku":null,"price":76.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed art print","offer_id":67633391174023,"sku":null,"price":203.0,"currency_code":"CAD","in_stock":true},{"title":"A3 (297x420mm) \/ Framed canvas","offer_id":67633391206791,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Art print","offer_id":67633391239559,"sku":null,"price":110.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed art print","offer_id":67633391272327,"sku":null,"price":251.0,"currency_code":"CAD","in_stock":true},{"title":"16x20in (40x50cm) \/ Framed canvas","offer_id":67633391305095,"sku":null,"price":270.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Art print","offer_id":67633391337863,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed art print","offer_id":67633391370631,"sku":null,"price":289.0,"currency_code":"CAD","in_stock":true},{"title":"18x24in (45x60cm) \/ Framed canvas","offer_id":67633391403399,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Art print","offer_id":67633391436167,"sku":null,"price":122.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed art print","offer_id":67633391468935,"sku":null,"price":289.0,"currency_code":"CAD","in_stock":true},{"title":"A2 (420x594mm) \/ Framed canvas","offer_id":67633391501703,"sku":null,"price":308.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Art print","offer_id":67633391534471,"sku":null,"price":149.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed art print","offer_id":67633391567239,"sku":null,"price":395.0,"currency_code":"CAD","in_stock":true},{"title":"20x28in (50x70cm) \/ Framed canvas","offer_id":67633391600007,"sku":null,"price":424.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Art print","offer_id":67633391632775,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed art print","offer_id":67633391665543,"sku":null,"price":443.0,"currency_code":"CAD","in_stock":true},{"title":"24x36in (60x90cm) \/ Framed canvas","offer_id":67633391698311,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Art print","offer_id":67633391731079,"sku":null,"price":162.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed art print","offer_id":67633391763847,"sku":null,"price":443.0,"currency_code":"CAD","in_stock":true},{"title":"A1 (594x841mm) \/ Framed canvas","offer_id":67633391796615,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Art print","offer_id":67633391829383,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed art print","offer_id":67633391862151,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"28x40in (70x100cm) \/ Framed canvas","offer_id":67633391894919,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Art print","offer_id":67633391927687,"sku":null,"price":212.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed art print","offer_id":67633391960455,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"30x40in (75x100cm) \/ Framed canvas","offer_id":67633391993223,"sku":null,"price":587.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Art print","offer_id":67633392025991,"sku":null,"price":279.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed art print","offer_id":67633392058759,"sku":null,"price":1472.0,"currency_code":"CAD","in_stock":true},{"title":"A0 (841x1189mm) \/ Framed canvas","offer_id":67633392091527,"sku":null,"price":1386.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Art print","offer_id":67633392124295,"sku":null,"price":356.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed art print","offer_id":67633392157063,"sku":null,"price":1770.0,"currency_code":"CAD","in_stock":true},{"title":"37x50in (94x127cm) \/ Framed canvas","offer_id":67633392189831,"sku":null,"price":1665.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Art print","offer_id":67633392222599,"sku":null,"price":481.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed art print","offer_id":67633392255367,"sku":null,"price":2694.0,"currency_code":"CAD","in_stock":true},{"title":"45x60in (114x150cm) \/ Framed canvas","offer_id":67633392288135,"sku":null,"price":2502.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Art print","offer_id":67633392320903,"sku":null,"price":799.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed art print","offer_id":67633392353671,"sku":null,"price":3608.0,"currency_code":"CAD","in_stock":true},{"title":"52x70in (132x178cm) \/ Framed canvas","offer_id":67633392386439,"sku":null,"price":3367.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0257\/0344\/8638\/files\/file_8c383dee-3244-43d9-ab81-8cfd1f422be6.jpg?v=1791239348","url":"https:\/\/uniquemaps.ca\/products\/foch-vintage-aperitif-poster-1920","provider":"The Unique Maps Co.","version":"1.0","type":"link"}