Montana Travel Poster: See America by Jerome Henry Rothstein, 1936
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The artwork we print is faithfully restored from the original source - usually a museum, auction house or private collection.
We never replace, redraw or invent the artist’s work using generative AI.
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Allow extra time for design and proof approval on personalised orders. See delivery details.
Returns: Standard orders can be returned or exchanged within 90 days of delivery. Personalised and custom-made pieces are generally excluded from change-of-mind returns. See our returns policy.
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The Collector’s Offer applies to eligible works in standard made-to-order configurations. Bespoke sizes, personalised designs and commissioned work are excluded. Products with “personalised” or “custom” in their name are generally excluded.
The offer is administered as two separate automatic discounts: one for smaller formats and one for larger formats. To qualify, you must purchase two eligible works within the same format group. Maps and art prints may be mixed and matched within each group.
For example, two eligible A4 or 8 × 10 in prints qualify for 25% off both. One smaller-format print and one larger-format work do not qualify together, as items from different format groups cannot be combined to meet the two-item requirement.
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If you want to add a gift message, or a finish (jigsaw, aluminium board, etc.) that is not available here, please request it in the "order note" when you check out.
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Christmas delivery & gifting Christmas delivery & gifting
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Send it straight to them
Add a gift message in your bag, then enter the recipient’s delivery address at checkout. We’ll print your message on a card. No prices are included in the parcel.
Delivery timing
Standard delivery is free worldwide and usually takes around 3 working days. Sending a gift abroad? We make most orders locally, in the recipient’s country.
Allow extra time for design and proof approval on personalised orders. See delivery details.
Returns: Standard orders can be returned or exchanged within 90 days of delivery. Personalised and custom-made pieces are generally excluded from change-of-mind returns. See our returns policy.
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Jerome Henry Rothstein’s 1936 poster See America. Welcome to Montana presents the state as a compact theatre of mountain, water and open...
Continue readingJerome Henry Rothstein’s 1936 poster See America. Welcome to Montana presents the state as a compact theatre of mountain, water and open sky. A monumental brown tipi anchors the foreground, while dark geometric peaks rise beyond a band of blue water and a stand of green trees. The landscape is not rendered naturalistically: it is distilled into crisp silhouettes, rhythmic patterns and broad areas of colour, giving the scene the immediate clarity required of a travel advertisement.
Created during the era of the WPA Federal Art Project, the poster belongs to a wider campaign encouraging Americans to discover destinations within their own country. Rothstein began working in the WPA poster division while still a teenager, developing an accessible graphic language shaped by bold colour and optimistic promotional imagery. Here, Montana is offered through a deliberately selective vision of place—spacious, dramatic and culturally distinctive—while the commanding phrase “SEE AMERICA” connects the state to a national programme of tourism and civic pride.
A closer look
The composition is organised in strongly defined horizontal stages. At the top, an expansive pale sky surrounds the words “SEE AMERICA”, allowing the lettering to register before the eye descends into the landscape. Small white clouds temper this open space, while the mountain range below is built from angular planes of dark and lighter brown. Its sharp peaks and flattened facets lend the terrain an Art Deco geometry: less a topographical record than a memorable emblem of mountainous Montana.
In the centre foreground, the tipi provides the poster’s largest and warmest form. Its deep earthen brown is enlivened by spare linear ornament, and its tapering profile echoes the pointed summits behind it. This repetition binds foreground and distance together, while the nearby trees establish a contrasting rhythm of narrow green verticals. Small, simplified figures and animal forms appear towards the left, rendered in light reddish tones. They are subordinate to the main design, but reward closer attention by adding a narrative layer to an otherwise monumental landscape.
Across the lower section, blue water is animated by repeated white wave motifs. These curling, decorative marks interrupt the poster’s heavier blocks of brown and green, producing a lively visual cadence before the composition resolves into the broad lettering “WELCOME TO MONTANA”. The warm oranges and browns of the land stand against the cooler blue, while minimal shading keeps every element legible. At the lower left, the words “UNITED STATES TRAVEL BUREAU” identify the institutional setting behind the poster’s invitation.
Context and significance
WPA poster design formed part of a larger programme that employed artists while bringing modern graphic communication into public life. Posters announced exhibitions, public services, educational initiatives and travel opportunities, often using economical shapes and forceful typography suited to rapid viewing. Rothstein’s design reflects that approach: the message is concise, the landscape immediately recognisable as an idea of the American West, and the limited palette ensures that words and scenery operate as a single graphic statement.
The poster also reveals how tourism imagery constructed a destination through a handful of potent signs. Mountain wilderness, water, evergreen trees and Indigenous cultural imagery are brought together to create an inviting identity for Montana, even though the scene is highly stylised rather than geographically exact. Its enduring interest lies in that balance between place and persuasion: a landscape reduced to essentials, yet rich in the visual confidence and public-minded optimism of American poster design in the 1930s.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Jerome Henry Rothstein’s 1936 poster See America. Welcome to Montana presents the state as a compact theatre of mountain, water and open sky. A monumental brown tipi anchors the foreground, while dark geometric peaks rise beyond a band of blue water and a stand of green trees. The landscape is not rendered naturalistically: it is distilled into crisp silhouettes, rhythmic patterns and broad areas of colour, giving the scene the immediate clarity required of a travel advertisement.
Created during the era of the WPA Federal Art Project, the poster belongs to a wider campaign encouraging Americans to discover destinations within their own country. Rothstein began working in the WPA poster division while still a teenager, developing an accessible graphic language shaped by bold colour and optimistic promotional imagery. Here, Montana is offered through a deliberately selective vision of place—spacious, dramatic and culturally distinctive—while the commanding phrase “SEE AMERICA” connects the state to a national programme of tourism and civic pride.
A closer look
The composition is organised in strongly defined horizontal stages. At the top, an expansive pale sky surrounds the words “SEE AMERICA”, allowing the lettering to register before the eye descends into the landscape. Small white clouds temper this open space, while the mountain range below is built from angular planes of dark and lighter brown. Its sharp peaks and flattened facets lend the terrain an Art Deco geometry: less a topographical record than a memorable emblem of mountainous Montana.
In the centre foreground, the tipi provides the poster’s largest and warmest form. Its deep earthen brown is enlivened by spare linear ornament, and its tapering profile echoes the pointed summits behind it. This repetition binds foreground and distance together, while the nearby trees establish a contrasting rhythm of narrow green verticals. Small, simplified figures and animal forms appear towards the left, rendered in light reddish tones. They are subordinate to the main design, but reward closer attention by adding a narrative layer to an otherwise monumental landscape.
Across the lower section, blue water is animated by repeated white wave motifs. These curling, decorative marks interrupt the poster’s heavier blocks of brown and green, producing a lively visual cadence before the composition resolves into the broad lettering “WELCOME TO MONTANA”. The warm oranges and browns of the land stand against the cooler blue, while minimal shading keeps every element legible. At the lower left, the words “UNITED STATES TRAVEL BUREAU” identify the institutional setting behind the poster’s invitation.
Context and significance
WPA poster design formed part of a larger programme that employed artists while bringing modern graphic communication into public life. Posters announced exhibitions, public services, educational initiatives and travel opportunities, often using economical shapes and forceful typography suited to rapid viewing. Rothstein’s design reflects that approach: the message is concise, the landscape immediately recognisable as an idea of the American West, and the limited palette ensures that words and scenery operate as a single graphic statement.
The poster also reveals how tourism imagery constructed a destination through a handful of potent signs. Mountain wilderness, water, evergreen trees and Indigenous cultural imagery are brought together to create an inviting identity for Montana, even though the scene is highly stylised rather than geographically exact. Its enduring interest lies in that balance between place and persuasion: a landscape reduced to essentials, yet rich in the visual confidence and public-minded optimism of American poster design in the 1930s.
Choosing the right size and finish
Artwork can feel intimate at smaller sizes and dramatically more architectural at larger ones. Use the room preview, model image and size guide to see how the proportions and scale will work in your space.
If you need an exact size, specialist framing or help planning a larger display, ask our workshop for advice.
The model in the listing images is holding the 18x24in (45x60cm) version of this art print.
Where personalisation is available, you can add a short title or dedication, or one considered visual detail. See examples of personalised artwork.
Choose Original to retain the colour and character of the source artwork, or Aged for a warmer, more antique appearance. See examples of our Aged artwork.
Every piece is produced to archival standards using fade-resistant pigment inks on acid-free matte art paper. Choose an art print, framed art print or framed canvas using the finish options above.
Framed art prints use crystal-clear optical acrylic for excellent clarity, lower weight and safer delivery than glass. Each piece arrives professionally framed and ready to hang.
Selected artworks can be produced at statement sizes up to 3 metres (10ft). Custom sizing and specialist framing are also available. If the exact option you need is not listed, contact our workshop.
This artwork is also available as a float framed canvas, sometimes known as a shadow gap framed canvas or canvas floater. The work is printed on artist's cotton canvas and then stretched over a handmade box frame. We then "float" the canvas inside a wooden frame, which is available in a range of colours (black, dark brown, oak, antique gold and white). This is a wonderful way to present an art print without glazing in front. See some examples of float framed canvas art and explore the differences between my different finishes.
Many of our maps and art prints are chosen as thoughtful gifts for homes, offices, studies and meaningful places.
Choose a framed option for the easiest ready-to-hang gift, or choose an unframed print if the recipient may prefer to select their own frame.
We make orders locally in 24 countries around the world, so gifts can often be produced close to the recipient. This helps them arrive faster, travel more safely, and avoid customs or import duty surprises.
- We can deliver directly to the recipient
- Framed pieces arrive ready to hang
- Unframed prints are carefully packed in a strong protective tube
- Almost every order is made locally, for faster, safer gifting
- 90-day returns give the recipient time to decide
If you are not sure what to choose, please contact us. We can help you pick the right map, size, finish or delivery option.
Most orders are made locally and delivered in around 2–3 working days, depending on the product, size and destination.
We print and frame maps and artwork in 24 countries around the world, so your order is usually made close to you or your recipient. That means faster delivery, less time in transit, and no customs or import duty surprises.
Personalised and customised pieces usually take an extra 1–2 working days, because we prepare your design and send it to you for approval before printing.
Very large framed orders can take a little longer, as they need extra care in production and delivery.
Every order is carefully packaged: unframed prints are sent in a strong protective tube, while framed pieces are securely packed with protective materials around the frame.
If you need your order by a particular date, please contact us before ordering. We’ll check the best production route and delivery option for your location.
Express delivery is available at checkout for most countries. Next-day delivery is available in the UK, US, Singapore and the UAE.
Your order is covered by our 90-day returns policy and 10-year guarantee.
Our standard frame is a gallery-style black ash hardwood frame, with a simple, modern look. It is approximately 20mm (0.8in) wide. You can also view some lovely customer photos of framed maps and art.
We use super-clear acrylic glazing, also known as Perspex or Acrylite, instead of traditional glass. It is lighter, safer, and has lower reflectivity, giving the artwork a clearer, cleaner appearance.
Six standard frame colours are available at no extra cost: black, dark brown, dark grey, oak, white, and antique gold. Custom framing and mounting/matting is also available for customers looking for something more specific.
Most maps, art prints, and illustrations are also available as a framed canvas. We use matte cotton canvas, stretch it over a sustainably sourced wooden box frame, and then float the piece within a wooden outer frame. The finished result is beautifully presented, with no glazing between you and the artwork.
All frames are supplied ready to hang, with either string or brackets fitted to the back. Very large frames will include heavy-duty hanging plates and/or a mounting baton. If you have any questions, please get in touch.
We can also supply old maps and artwork on canvas, foam board, cotton rag, and other materials.
If you would prefer to frame your map or artwork yourself, please read our size guide before ordering.
We work with interior designers, hospitality businesses, property professionals, offices and corporate buyers on individual pieces and larger coordinated projects.
This artwork can be adapted for a particular wall, room or project, and our workshop can help coordinate the dimensions, material and framing before production.
- Exact, oversized and made-to-measure dimensions
- Custom framing, mounting and alternative materials
- Coordinated pieces for several rooms or locations
- Art personalisation, to adjust the colour and style of the piece
- Art and framing guidance from our workshop
- Local production for projects around the world
Every restored art print begins with the original artist’s work—never an AI-generated replacement.
Our London studio works from carefully selected source material from museums, libraries, archives and private collections. We restore age-related damage, faded colour and imperfect reproduction while preserving the artist’s composition, brushwork, line, texture and period character.
We do not use generative AI to redraw, reinterpret or invent the artwork. Digital restoration is used only to recover and reproduce the original work as faithfully as possible.
Once restored, the master artwork is prepared for your chosen size and finish. Your piece is then printed and, where selected, framed close to its delivery destination.
Our giclée art prints use acid-free 200gsm archival matte paper and fade-resistant pigment inks for a rich, museum-quality finish. Framed art prints use crystal-clear optical acrylic and arrive ready to hang.
Framed canvas and specialist cotton-rag editions are also available. Learn more about our materials and finishes.
We’ve been restoring and producing maps and art prints since 1984, and we stand behind every piece.
Every order is covered by our 10-year guarantee and damage-free delivery guarantee. If your piece arrives damaged, we’ll replace or remake it free of charge. If anything else isn’t right, contact our workshop team and we’ll put it right promptly.
See our returns and refund policy for full details.
